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Media Communications and Publishing BA (Hons)

Bath Spa University
3-4 years
Full time
Bachelor's degree
Scholarships available
On campus
26 September 2022

Program description

Media Communications and Publishing BA (Hons)

Media Communications

You’ll develop practical skills in marketing, creative strategy, public relations (PR), journalism and social media management through the lens of politically and ethically engaged media activism, balancing creative and design work with research into online celebrity influencers and media ethics.

Throughout the degree , you’ll examine the role of immersive media, feminist activism, music journalism, games curation and much more in shaping the future of media communications.


You’ll graduate with essential publishing skills, from writing persuasive, concise copy and text editing, to communicating brand identity and audience research. We’ll teach you how to layout content and manipulate images using industry-standard software, with opportunities to develop your skills in image use, video, photography, infographics, and HTML.

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Admission requirements

We accept a wide range of qualifications for entry to our undergraduate Programs. The main ones are listed below:

  • A Level - grades BBC-CCC preferred.
  • BTEC - Extended Diploma grades from Distinction, Merit, Merit (DMM) to Merit, Merit, Merit (MMM) accepted in any subject.
  • T Levels – grade Merit-Pass (C+) preferred.
  • International Baccalaureate - a minimum of 27 points are required.
  • Access to HE courses - typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants

IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

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Program content

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • UK students full time for 2021/22 Entry in Year 1: £9,250
  • International students full time for 2021/22 Entry in Year 1: £14,720

For more information about tuition fee, please visit the University webiste.


Media Communications Program Intended Learning Outcomes

Media Communications

  • Systematic understanding of academic material including the historical development of global mass media and surrounding debates, issues and case studies relating to regulation, representations and social uses.
  • Coherent and in-depth knowledge of the embedded structures and processes in media scholarship and industry research and their relation to various contexts, local and global.
  • Systematic application of key theoretical debates to promotional media production, manipulation, distribution, circulation and consumption
  • Critical evaluation of genre and related conventions in ‘popular culture’ and ‘public knowledge,’ and interrelated local and global ecologies of production, representations, reception and impacts based on research using primary sources.


  • Systematic knowledge of the complexity and processes involved in the creation and curation of quality content across print and digital, in a cultural and historical context.
  • Conceptual understanding that enables students to critically and creatively edit text and images and shape these into coherent, accurate, accessible, ethically-informed, and engaging publications
  • Deploy accurately established techniques in copywriting to create and adapt text, which is informative and persuasive to achieve specific actions from the reader.
  • Exercise initiative and personal responsibility to work as part of – and to lead – a creative team, identifying skills gaps and negotiating roles appropriate to skills, experience and interests.

Career opportunities

Media Communications

Our Media Communications course is designed for those looking to succeed within and across the ever-growing communications industry, developing much sought-after skills in digital marketing, creative strategy, PR, journalism and social media management.

Our graduates are employed as advertising, branding and marketing leaders, campaign designers and researchers, social media creators and managers, web and graphic designers, creative strategists and media policy makers, as well as curation and events coordinators.


Publishing graduates have been highly successful in gaining graduate-level jobs, including Editorial Assistant, Production Assistant, Digital Editor, Digital Marketing Coordinator, and Project Manager. Graduates have been employed by publishing companies including:

  • Future
  • Taylor Francis
  • Penguin Random House.

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About this institute

Bath Spa University

Bath Spa University is a top UK university for creativity, culture, enterprise and education. Based in a World Heritage city and connected to a network of international partners, Bath Spa University ensures that its graduates are socially engaged global citizens....

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Contact info

Bath Spa University

Newton Park
BA2 9BN Bath
United Kingdom

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