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Fashion Marketing and Management BA (Hons)

Bath Spa University
Program overview
3 years
Bachelor's degree
Start dates


Program description

Fashion Marketing and Management BA (Hons)

You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape.

This is a collaborative Business course, with fashion and media insights. Links with Creative Media and Creative Computing students enable you to explore ideas and develop skills that are relevant to the current digital industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Admission requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. Typical offers include A-levels at grades CCC with grade C in Business or a related subject preferred. Those without a Business Studies A-level can apply, but wil need to show a strong interest in business in their personal statement.

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Program content

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional modules chosen. Please check the course handbook or definitive programme document (below the main image on this page) for more information.

Year 1 (Level 4) modules

  • Introduction to Visual and Material Culture: Design
  • The Business Environment
  • Managing Data
  • Digital Citizenship
  • Organisational Behaviour and Management
  • Brand Communication

Year 2 (Level 5) modules

  • Fashion Design: Contemporary Issues and Practice
  • Operations and Project Management
  • International Business
  • Global Media
  • Everyday Media Making
  • Promotional Media
  • Fashion Marketing and Management
  • Fashion in Practice
  • Law for Business Enterprise
  • Entrepreneurship
  • Professional Placement Year

Year 3 (Level 6) modules

  • Successful Freelancing
  • Fashion Marketing and Visualisation
  • Fashion Marketing and Management Project
  • Managing Sustainability
  • Digital Innovation and Enterprise
  • Visual and Material Culture: Final Study
  • Organisational Strategy
  • Sustainable Fashion

Tuition fees

UK and EU students full time fee for year 1 is £9,250

UK and EU students part time for year 1 is £4,625

UK and EU students full time fee for year 1 is £13,300

Career opportunities

Our aim is to prepare you for a range of careers in fields such as (but not limited to):

  • Fashion marketing
  • Fashion distribution
  • Fashion buying
  • Fashion promotion
  • Digital marketing
  • Fashion media
  • Fashion retail
  • Operations management
  • Campaigns design.

You'll graduate with a range of valuable and highly transferable skills, and you'll be prepared for further study, if desired.

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About this institute

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Bath Spa University

Bath Spa University is a top UK university for creativity, culture, enterprise and education. Based in a World Heritage city and connected to a network of international partners, Bath Spa University ensures that its graduates are socially engaged global citizens....

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Contact info

Bath Spa University

Newton Park
BA2 9BN Bath
United Kingdom

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