Business and Management (Marketing) BA (Hons)
We’ll help you develop as a person to achieve your potential through teaching you about marketing and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.
Following a marketing pathway, you’ll develop specialist marketing skills from broad based marketing principles to creating a social media marketing campaign and how to market a brand internationally.
You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.
We accept a wide range of qualifications for entry to our undergraduate Programs. Typical offers include A level grades CCC with Grade C in Business or related subject preferred.
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This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional or open modules chosen. Please check the Program document (below the main image on this page) for more information.
Year one (Level 4) modules
- The Business Environment
- Organisational Behaviour and Management
- Economics and Globalisation
- Managing Data
- Design Thinking for Enterprise
- Professional Practice
Year two (Level 5) modules
- Creativity for Business
- Innovation Management
- The Marketing Business
- Human Resource Management
- Financial Accounting
- Operations and Project Management
- Destination Management
- International Business
- Festival and Events Management
- Law for Business Enterprise
- Fashion Marketing and Management
- Work Placement
- Professional Placement Year
Year three (Level 6) modules
- Business and Management Project
- International Marketing
- Management Accounting
- Strategic Human Resource Management
- Enterprise: Creating your Business
- Organisational Strategy
- Managing Sustainability
- New Trends in Management
- Cross Cultural Management in International Business
- Business Placement
- Tourism: Contemporary Issues
- Creating and Hosting Festivals and Events
- Exploring Law in Business
- Business and Academic Skills
- Fashion Marketing Visualisation
- Successful Freelancing
- Leadership and Management
UK and EU students full time fee for year 1 is £9,250
International students full time fee for year 1 is £13,300
Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.
Recent Business and Management graduates have gone into the following roles: Sales Campaign Manager, Social Media Marketing Manager, Stock Purchaser, Financial Planner, Product Development Advisor, Supply Analyst, Data Analyst, Marketing Executive, Strategist, Operations Manager, Marketing Analyst, Management Analyst, Social Media Content Creator, SEO Consultant, Marketing Executive, Merchandiser, Specialist Recruitment Consultant, Retail Systems Manager, Client Services Manager, Media Editor, Human Resources Officer and Catering and Events Manager.
About this institute
Bath Spa University
Bath Spa University is a top UK university for creativity, culture, enterprise and education. Based in a World Heritage city and connected to a network of international partners, Bath Spa University ensures that its graduates are socially engaged global citizens....
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