Business and Management (Marketing) BA (Hons)Bath Spa University
About this program
Business and Management (Marketing) BA (Hons)
We’ll help you develop as a person to achieve your potential through teaching you about marketing and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.
Following a marketing pathway, you’ll develop specialist marketing skills from broad based marketing principles to creating a social media marketing campaign and how to market a brand internationally.
You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.
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Year one (Level 4) modules
- The Business Environment
- Organisational Behaviour and Management
- Economics and Globalisation
- Managing Data
- Design Thinking for Enterprise
- Professional Practice
Year two (Level 5) modules
- Creativity for Business
- Innovation Management
- The Marketing Business
- Human Resource Management
- Financial Accounting
- Operations and Project Management
- Destination Management
- International Business
- Applying Economics
- Festival and Events Management
- Law for Business Enterprise
- Fashion Marketing and Management
- Work Placement
- Professional Placement Year
- Teaching English to Speakers of Other Languages
Year three (Level 6) modules
- Managing Sustainability
- Business and Management Project
- International Marketing
- Management Accounting
- Strategic Human Resource Management
- Enterprise: Creating your Business
- Organisational Strategy
- New Trends in Management
- Cross Cultural Management in International Business
- Business Placement
- Tourism: Contemporary Issues
- Creating and Hosting Festivals and Events
- Exploring Law in Business
- Business and Academic Skills
- Fashion Marketing Visualisation
- Successful Freelancing
- Leadership and Management
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
International students Full time: £14,400
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About this institute
Bath Spa University
Bath Spa University is a top UK university for creativity, culture, enterprise and education. Based in a World Heritage city and connected to a network of international partners, Bath Spa University ensures that its graduates are socially engaged global citizens....
Bath Spa University
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