Business and Management (Fashion) BA (Hons)
BA (Hons) Business and Management (Fashion) is a business of fashion course, not a fashion design degree. We’ll help you develop as a person to achieve your potential through teaching you about the business of fashion and how it works.
You can shape your own degree by choosing modules from outside the Fashion pathway, enabling you to explore issues around a particular theme, such as marketing, sustainability, or global affairs.
As the course progresses, you’ll develop specialist skills, including digital marketing skills, that will empower you to compete in this changeable and challenging environment.
We accept a wide range of qualifications for entry to our undergraduate Programs. Typical offers include A level grades CCC with grade C in Business or related subject preferred.
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Gain a broad understanding of today’s business environment, from the context that organisations operate in, through to trends in economic thinking and the importance of managing data in business.
You'll develop and expand your knowledge of global consumerism, fashion marketing strategy, and digital platforms, including etail and B2C. Module topics include fashion marketing and management, fashion in practice, marketing, and international business.
At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement – applying what you’ve learned so far in the real world. You can also choose to undertake a Professional Placement Year between your second and your final year.
You'll develop and explore your business learning, focusing on fashion marketing and visualisation. You'll also undertake an in-depth business research project in fashion, and have a chance to set up a business on your own or with fellow students.
Other topics that you can explore include: managing sustainability, successful freelancing, entrepreneurship, organisational strategy, leadership and management, and new trends in management.
UK and EU students full time fee for year 1 is £9,250
International students full time fee for year 1 is £13,300
BA (Hons) Business and Management (Fashion) aims to prepare you for a variety of careers within the business side of the fashion industry, including working for fashion magazines, fashion blogs and websites, ecommerce sites, fashion PR and marketing, fashion management, buying, and retail.
You'll gain an understanding of the fashion industry and the necessary skills, including digital skills such as digital marketing and social media maketing, to enable you to succeed in this fast-paced, consumer-focused, global industry.
We'll give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping fashion organisations find creative solutions to their business issues.
About this institute
Bath Spa University
Bath Spa University is a top UK university for creativity, culture, enterprise and education. Based in a World Heritage city and connected to a network of international partners, Bath Spa University ensures that its graduates are socially engaged global citizens....
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