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Visual Merchandising & Window Dressing

ELISAVA Barcelona School of Design and Engineering
40 hours
Summer / Short course
Scholarships available
Barcelona
Spanish

Program description

Visual Merchandising & Window Dressing

The Summer School course aims to approach to the retain world and get to know its current situation through visual merchandising and window dressing. All the necessary actuations to be developed in the selling point will be analyzed in order to achieve a correct implementation of the visual merchandising, both in its internal disposition and its external one. The different animation techniques that have been used in the retail space will also be analyzed. The current creative outlook of the window dressing will be revised with an international view, analyzing its needs, objectives, typologies, compositions and conceptual approaches.

Nowadays, the merchandising and the window dressing are essential tools in order to reach the new consumer, more experienced, demanding and informed. The merchandiser, the window dresser, needs to know how to manage retail spaces, which are increasingly more swamped and more competitive, through the different specialized tools to make the consumer choose us, at the same time that the image of the brand becomes more powerful.

Knowing how to reach our consumer, recognising how he thinks and acts in front of the products and services offered by the market, or positioning the brand in the market is the mission of the merchandisers and the window dressing.

Program content

  • The merchandising
  • Internal disposition of the selling point
  • Animation in the selling point
  • The shop window and the city
  • Creativity as a selling tool
  • External disposition of the selling point / General analysis
  • Composition / Theory of composition applied to the window dressing
  • Trip to visit and analyze selling points in the city: interiors, façades and shop windows
  • Final presentation of the project

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition fees

Total cost of tuition: €770

Contact school

Want to know more about this program, Visual Merchandising & Window Dressing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

ELISAVA Barcelona School of Design and Engineering

ELISAVA, Barcelona School of Design and Engineering, promotes education, knowledge and research in the fields of design, engineering and communication. With more than 50 years of experience, it has trained more than 17,000 students and it has established itself as...


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Why study at ELISAVA Barcelona School of Design and Engineering

If you want to study engineering or design, this is your home.

Of course, you're not just going to study here... you're going to discover theories and tendencies, you're going to question pre-established ideas, you're going to experience new ways and build alternatives. We will give you the best tools to achieve it; your creative energy sets the pace.

You are our present and the future. We want to empower your abilities, lead you and connect you with the professional environment to enable your dreams so that they come true. We believe in a better world and we believe we can transform it. We're ready.

Contact info

ELISAVA Barcelona School of Design and Engineering

La Rambla 30-32
08002 Barcelona Catalonia
Spain

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www.elisava.net

Contact school

Want to know more about Visual Merchandising & Window Dressing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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