Postgraduate in Retail Design. Design and Concept: Branding

ELISAVA Barcelona School of Design and Engineering
Program overview
6 months
Graduate diploma / certificate
Scholarships available
English, Spanish

Start dates
Barcelona
February 2024

Barcelona
February 2024

Barcelona
February 2025

Barcelona
February 2025

About this program

Postgraduate in Retail Design. Design and Concept: Branding

Discover the new consumer needs, as well as the trends in the visual merchandising environment of brands.

In a world in which the digital presence is gaining more and more prominence, the physical experience through all the senses must improve the commercial discourse of brands to attract in a differential and competitive way.

Postgraduate in Retail Design. Design and Concept: Branding is aimed at those professionals who want to acquire the essential knowledge to be able to work and design commercial spaces. From small-scale to large-scale design, from boutiques to large multinational brands. Within retail there are numerous disciplines that must be known in depth to develop professionally.

All the subjects will be treated with theory and practice, giving greater importance to the analysis and study of trends and innovation of the market and society in order to reach the maximum detail of the design of a commercial space (space, communication, circulation, exhibition, virtual , sensory, etc.).Art and analysis are the basis of any project, as well as the concept and projection of space. The objective is that students leave with the maximum preparation and ability to work with the most demanding companies in the market.

Admission requirements

Official university degree or equivalent to Design, Fine Arts, Communication or similar. Basic knowledge of 2D / 3D.

For more information about admission requirements, please visit the institute website.


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Program content

  • Introduction to marketing theory / retail branding
  • The challenge of branding / new technologies
  • study project
  • Graphics / Brand identity and iconography
  • Visual – Escaparatism
  • Trends
  • Commercial design and image. brand / project
  • PF-Final project: practical exercise with collaborating company

Scholarships & funding

Several scholarship options are available. Please check the school website for more information.

Program delivery

The language of instruction for this program taught in both English and Spanish

Tuition

Tuition Fee: €5,550

Qualification

Postgraduate Degree in Retail Design. Design and Concept: Branding. Awarded by UVic-UCC.

ECTS credits: 30

Objectives

  • Analyze the place that the world of retail occupies in the environment of the commercial strategy in all its scales.
  • Delve into the types of retail, its different functions, the way to deal with its demand, the place it occupies in its economic and social activity, and the challenges that arise for this sector in the future.
  • Show and analyze the design process for the development of a commercial space.
  • Know and apply social and market studies, learning to interpret and work with this information to obtain an optimal design.
  • Creation of a complete project on the design of a large-scale commercial space with all the aspects that must be taken into account for a good final realization.

Skills

  • Mastery of the conceptualization and realization of shop windows.
  • Mastery of strategic branding tools related to Retail.
  • Knowledge of strategies, market plans and expansion models.
  • Mastery of visual communication tools.
  • Knowledge of Retail applied to virtual commerce.
  • Mastery of the different trends in eco-lighting.

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About this institute

ELISAVA Barcelona School of Design and Engineering

ELISAVA, Barcelona School of Design and Engineering, promotes education, knowledge and research in the fields of design, engineering and communication. With more than 50 years of experience, it has trained more than 17,000 students and it has established itself as...


Read more about this school

Why study at ELISAVA Barcelona School of Design and Engineering

If you want to study engineering or design, this is your home.

Of course, you're not just going to study here... you're going to discover theories and tendencies, you're going to question pre-established ideas, you're going to experience new ways and build alternatives. We will give you the best tools to achieve it; your creative energy sets the pace.

You are our present and the future. We want to empower your abilities, lead you and connect you with the professional environment to enable your dreams so that they come true. We believe in a better world and we believe we can transform it. We're ready.

Contact info

ELISAVA Barcelona School of Design and Engineering

La Rambla 30-32
08002 Barcelona Catalonia
Spain

 Show phone number
www.elisava.net

Message the school

Want to know more about Postgraduate in Retail Design. Design and Concept: Branding? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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