Packaging as a Weapon of Mass Seduction
ELISAVA Barcelona School of Design and Engineering
About this program
Packaging as a Weapon of Mass Seduction
It is a different vision of packaging design for the own-brand, a segment that is increasingly important and with greater opportunities for innovation.
For a designer, creating or redesigning the packaging of a product is an opportunity to tell the story of its brand, its development. But what happens when the product to be designed has no history? Currently, more than 30% of the products sold are not trademarks. They are called "white brand" or "distributor brand". Products without history that two decades ago were ugly duckling of the linear but that today represent authentic challenges like exercises of good design.
In this workshop we will learn to create and tell stories through packaging and practice techniques that will help us conquer the hearts of consumers. Personality, honesty, sense of humor or simplicity are key aspects to create an emotional packaging that connects and tightens ties with our target.
This workshop gives the designer tools to work from a methodology that is totally extrapolable to all types of products, whether or not they are a distributor brand.
Admission requirements
Aimed at
Personal laptop with design programmes (Illustrator + Photoshop).
Does this course require proof of English proficiency?
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Learn moreProgram content
The workshop is divided into five modules where we will carry out a new project every day.
- Module A: The attitude
- Module B: The sense of humor and entertainment
- Module C: Sincerity and honesty
- Module D: Activism Module E: Inspiration
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Tuition
Total cost of tuition: €520
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About this institute
ELISAVA Barcelona School of Design and Engineering
ELISAVA, Barcelona School of Design and Engineering, promotes education, knowledge and research in the fields of design, engineering and communication. With more than 50 years of experience, it has trained more than 17,000 students and it has established itself as...
Why study at ELISAVA Barcelona School of Design and Engineering
If you want to study engineering or design, this is your home.
Of course, you're not just going to study here... you're going to discover theories and tendencies, you're going to question pre-established ideas, you're going to experience new ways and build alternatives. We will give you the best tools to achieve it; your creative energy sets the pace.
You are our present and the future. We want to empower your abilities, lead you and connect you with the professional environment to enable your dreams so that they come true. We believe in a better world and we believe we can transform it. We're ready.
Contact info
ELISAVA Barcelona School of Design and Engineering
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