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Packaging as a Weapon of Mass Seduction

ELISAVA Barcelona School of Design and Engineering
25 hours
Summer / Short course
Scholarships available
Barcelona
Spanish

About this program

Packaging as a Weapon of Mass Seduction

It is a different vision of packaging design for the own-brand, a segment that is increasingly important and with greater opportunities for innovation.

For a designer, creating or redesigning the packaging of a product is an opportunity to tell the story of its brand, its development. But what happens when the product to be designed has no history? Currently, more than 30% of the products sold are not trademarks. They are called "white brand" or "distributor brand". Products without history that two decades ago were ugly duckling of the linear but that today represent authentic challenges like exercises of good design.

In this workshop we will learn to create and tell stories through packaging and practice techniques that will help us conquer the hearts of consumers. Personality, honesty, sense of humor or simplicity are key aspects to create an emotional packaging that connects and tightens ties with our target.

This workshop gives the designer tools to work from a methodology that is totally extrapolable to all types of products, whether or not they are a distributor brand.

Admission requirements

Aimed at

Personal laptop with design programmes (Illustrator + Photoshop).


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Program content

The workshop is divided into five modules where we will carry out a new project every day.

  • Module A: The attitude
  • Module B: The sense of humor and entertainment
  • Module C: Sincerity and honesty
  • Module D: Activism Module E: Inspiration

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition

Total cost of tuition: €520

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About this institute

ELISAVA Barcelona School of Design and Engineering

ELISAVA, Barcelona School of Design and Engineering, promotes education, knowledge and research in the fields of design, engineering and communication. With more than 50 years of experience, it has trained more than 17,000 students and it has established itself as...


Read more about this school

Why study at ELISAVA Barcelona School of Design and Engineering

If you want to study engineering or design, this is your home.

Of course, you're not just going to study here... you're going to discover theories and tendencies, you're going to question pre-established ideas, you're going to experience new ways and build alternatives. We will give you the best tools to achieve it; your creative energy sets the pace.

You are our present and the future. We want to empower your abilities, lead you and connect you with the professional environment to enable your dreams so that they come true. We believe in a better world and we believe we can transform it. We're ready.

Contact info

ELISAVA Barcelona School of Design and Engineering

La Rambla 30-32
08002 Barcelona Catalonia
Spain

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www.elisava.net

Message the school

Want to know more about Packaging as a Weapon of Mass Seduction? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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