Master Beyond Branding
ELISAVA Barcelona School of Design and Engineering
About this program
Master Beyond Branding
Brands are created to give consistency and coherence to the communication of a product and, hopefully, to endure and survive. But how can they adapt even when forced to evolve and question their core values? You will find the answer in our Beyond Branding Master.
The Beyond Branding Master is a one-year program that explores how brands behave and conceptualize today, analyzing the current landscape of brand communication and studying how global changes have influenced brand aesthetics and business models.
We believe that branding has evolved far beyond logos and brand manuals due to the great influence of technological changes and the Internet in the last 20 years: new forms of complexity when communicating demand novel responses to their responsible. Contemporary corporate identities must adapt to a new range of audiences, formats, devices and narratives.
Admission requirements
Graduates in graphic design, advertising, communication and professionals with proven experience.Exceptionally, graduates in marketing, fine arts or audiovisual with a demonstrable portfolio and advanced knowledge of design software.
For more information about admission requirements, please visit the institute website.
Does this course require proof of English proficiency?
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Learn moreScholarships & funding
Several scholarship options are available. Please check the school website for more information.
Tuition
Tuition Fee: €12,500
Qualification
Master's Degree Beyond Branding Own title UVic-UCC.
ECTS credits: 60
This program aims to revolve arounddifferent areas of thought and explore pathways towards:
- The evolution of brands through history.
- The influence of digitization on brand communication.
- The humanization of brands.
- The aspirational economy and how brands survive and thrive in a world where value is set in values and community.
- The creation of content and reflections on the attention economy.
- The creation of flexible and versatile brands.
- The creation of brand communication with a transmedia approach.
- Understand brands as social and cultural objects.
- Understanding the bridge between marketing, advertising and design in today's media landscape.
Message the school
About this institute
ELISAVA Barcelona School of Design and Engineering
ELISAVA, Barcelona School of Design and Engineering, promotes education, knowledge and research in the fields of design, engineering and communication. With more than 50 years of experience, it has trained more than 17,000 students and it has established itself as...
Why study at ELISAVA Barcelona School of Design and Engineering
If you want to study engineering or design, this is your home.
Of course, you're not just going to study here... you're going to discover theories and tendencies, you're going to question pre-established ideas, you're going to experience new ways and build alternatives. We will give you the best tools to achieve it; your creative energy sets the pace.
You are our present and the future. We want to empower your abilities, lead you and connect you with the professional environment to enable your dreams so that they come true. We believe in a better world and we believe we can transform it. We're ready.
Contact info
ELISAVA Barcelona School of Design and Engineering
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