Program description
Marketing with French
This degree is 67% business subject, 33% language. Degrees that involve one-third language study and two-thirds at Bangor Business School are 3-year courses based entirely in Bangor.
The Marketing part of this course, will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.
Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.
The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course program also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.
French will give you advanced skills in the French language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. The French course has language at the heart of it, with core modules developing the key oral, aural and written skills every year.
Admission requirements
For 2020 entry:
For Marketing:
GCSE: Maths grade C/4 required. Typical offer is based on a minimum 112 tariff points from a Level 3 qualification e.g.:
- A Levels
- BTEC National/Extended Diploma and Cambridge Technical Extended Diploma: DMM
- International Baccalaureate Diploma
- Access: Pass
- City & Guilds Advanced Technical/Extended Diploma: considered on a case by asis
- Welsh Baccalaureate is accepted.
For French:
Typical offer is based on a minimum 96 tariff points from a Level 3 qualification e.g.:
- A Levels (including grade C or above in French)
- International Baccalaureate Diploma (including grade H5 in French)
- BTEC National/Extended Diploma and Cambridge Technical Extended Diploma: MMM
- City & Guilds Advanced Technical/Extended Diploma: considered on a case by case basis
- Access: Pass
- Welsh Baccalaureate is accepted. International school leaving qualification
International Candidates: school leaving qualifications and college diplomas are accepted from countries worldwide (subject to minimum English Language requirements).
For more information about admission requirements, please visit the university website
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Learn moreProgram content
Year 1
Compulsory Modules
- Principles of Business Mgmt (Semester 1 + 2)
- Tutorials in Marketing (Semester 1 + 2)
- Marketing (Semester 1 + 2)
- Advanced French 1 (Semester 1)
- Advanced French 2 (Semester 2)
- French for Beginners I (Semester 1)
- French for Beginners II (Semester 2)
Optional Modules
- Business Analytics (Semester 1 + 2)
- Core Economics (Semester 1 + 2)
Year 2
Compulsory Modules
Semester 1
- French Language Skills
- Statistical Methods
- Marketing Communication
Semester 2
- French Language Skills
- Marketing Research
- Statistical Methods
- Consumer Behaviour
Optional Modules
- Business Information Systems (Semester 2)
- The Marketing of Services (Semester 2)
- Work Placement (Semester 1 + 2)
- Operations Strategy (Semester 1)
- Evolution of Mgmt Thought (Semester 2)
Year 4
Compulsory Modules
Semester 1
- French Language Skills
- Marketing Strategy & Man.
- e-Marketing
- Brand Management
Semester 2
- French Language Skills
- Customer Insight Project
- International Marketing
Optional Modules
- Entrepreneurship Cap & Firm (Semester 1)
- Globaliz'tn & Multin'tl Corp'n (Semester 2)
- Intl Business Competency (Semester 1)
- Law for Business (Semester 1 + 2)
- Corp. Social Responsibility (Semester 2)
- Trends in Marketing (Semester 2)
- Approaching Translation (Semester 2)
- Culture and the Body (Semester 1)
- Press Dossier (Semester 1)
*Module listings are for guide purposes only and are subject to change.
Scholarships & funding
Several scholarship options are available. Please visit the university website for more information.
Tuition fees
Qualification
Upon successful completion of the program, students will earn a BA (Hons).
Career opportunities
Many Business School graduates pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management. Studying Modern Languages opens the door to a wide variety of careers. Many Bangor Modern Languages graduates have, of course, gone into teaching and translating, but just as many have embarked upon successful careers in the civil service, business and commerce, industry and the media. The skills you learn whilst studying languages - cultural awareness, communication, accuracy, planning and logical analysis - are valued highly by employers from all sectors of the economy.
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About this institute
Bangor University
Want something different? Well you have come to the right place. Bangor University is a historic University located between the mountains of the Snowdonia National Park, the wonderful Irish Sea coastline, and the awe-inspiring Isle of Anglesey. What makes Bangor...
Why study at Bangor University
Gold rated teaching
Bangor University has achieved a Gold Award, the highest rating possible, in the national Teaching Excellence Framework (TEF). The TEF assessment took into account teaching quality, learning environment and student outcomes and learning gain. We were judged to deliver consistently outstanding teaching, learning and outcomes for our students and our teaching is of the highest quality found in the UK.
A top 10 university
The National Student Survey (NSS) results place Bangor amongst the UK’s top 10 universities for student satisfaction (excluding specialist institutions). This reflects the University’s focus on overall student experience.
Wide range of courses
We offer hundreds of courses across the arts and the sciences. We pride ourselves on the quality of our teaching and our courses and lecturers have been rated in the top 10 in the country.
World class teaching & research
Study at a world-class university, which is recognised for the quality of teaching and research. Bangor University is in the top 40 in the UK for research according to the Research Excellence Framework 2014.
Work experience and placements
We offer a variety of options to gain valuable employability skills, which includes supporting you in work placements and internships that you may wish to undertake.
Guaranteed accommodation
We guarantee accommodation for first year students who apply by the deadline and select us as their Firm Choice. Our accommodation was rated as the best in the UK at the What Uni Student Choice Awards 2018.
Free membership of all clubs and societies
Take advantage of the Bangor Student Experience with free membership of student clubs and societies. There are over 150 different ones to choose from, so you can try something new, get involved with sports, meet new friends and get out and explore the local area.
UNRIVALlED location
Choose to study in one of the best places in the UK to be a student. Bangor’s location – close to the mountains and the sea – has been described as ‘the best university setting in the UK’.
Contact info
Bangor University
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