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Consumer Psychology With Business

Bangor University
1-2 years
Full time/part time
Graduate diploma / certificate
Scholarships available
On campus
Inquire for more information
Application deadline: 30 June 2020

Program description

Consumer Psychology With Business

This exciting new discipline uses psychological insight and research and applies it to the problems facing markeeters, helping them make better decisions. For example, if a brand is developing a new advertisement, it is essential that it grabs consumers’ attention. Not only should it grab attention, but marketeers will want to ensure that consumers learn the targeted message - and psychologists can help achieve this. For over a hundred years psychologists have studied concepts including: attention, perception, decision-making learning and motivation to name a few. While these have traditionally been studied in a laboratory based system, the relevance to marketing is obvious. By applying principles generated from learning psychology and our knowledge of how the visual system works, psychologists are able to develop advertisements that are more effective at capturing attention and more likely to be remembered.

Today consumer psychologists are working for some of the largest companies tackling questions ranging from the relatively simple (for example which product packaging grabs the most attention) to the hugely complex (how should the National Health Service use behaviour-changing interventions to reduce waiting times?). In order to help answer these questions techniques used range from traditional focus groups, questionnaires, and crowd-sourced data to the more specialised psychological based approaches including: laboratory experiments, brain imaging and eye tracking.

Admission requirements

Entry on to this degree requires a 2(ii) or higher in Psychology or a related degree (for example: Business, Marketing, Consumer Behaviour, Retail Science etc.) However, if you don’t have relevant academic experience but you have an equivalent professional qualification or relevant work experience, you will also be considered. For example if you’ve gained experience working in an advertising agency or have completed the CIM postgraduate Diploma in Marketing, you are likely to be accepted. In general, applicants are judged on their individual merits, where work experience and other factors are also considered. If you’re not certain that you quite meet the minimum requirements or if your experience is relevant, feel free to contact Gareth Harvey, the Course Director.

If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and TOEFL test scores of no less than 600 are usually acceptable. It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic program. Such a course is available at Bangor.

For more information about admission requirements, please visit the university website.

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Program content

Year 1

Compulsory Modules

Semester 1

  • Consumer Psychology: Theory Core
  • Nudges and Beh Change for Busi Core
  • Research Project Core

Semester 2

  • Applied Consumer Psych Core
  • Research Project

Optional Modules

  • Marketing Strategy (Semester 1)
  • Finance for Managers (Semester 2)
  • New Venture Creation (Semester 2)
  • Advanced Research Methods (Semester 2)
  • Knowledge Management (Semester 2)
  • Int'l Strategic Management (Semester 1)
  • Contemporary Issues in Mgmt (Semester 2)
  • Organisations and People (Semester 1)
  • International Marketing (Semester 2)
  • Consumers in Global & Digital (Semester 2)
  • Int'l Marketing Communication (Semester 1)
  • Global Brand Management (Semester 1)

*Module listings are for guide purposes only and are subject to change.

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


Upon successful completion of the program, students will earn a postgraduate diploma or certificate (PGDip/PGCert).

Career opportunities

If you’re interested in working in advertising, branding, digital marketing, market research or retail management, this is the course for you. Over the last eight years, our graduates have gone on to work in 35 different countries and can now be found employed as: Brand managers, account planners, consumer insight directors, marketing managers and many more. Our graduates have been responsible for the launch of new products on the UK market for brands including Ella’s Kitchen, Head and Shoulders, and have managed research projects for companies including Carlsberg, Coca-Cola, and British Airways. To see a list of some of the companies our graduates are now working for, check out the list below. Or if you’d like to discuss career options, please feel free to contact Dr. Gareth Harvey – the Course Director.

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About this institute

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Bangor University

Want something different? Well you have come to the right place. Bangor University is a historic University located between the mountains of the Snowdonia National Park, the wonderful Irish Sea coastline, and the awe-inspiring Isle of Anglesey. Every day when...

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Contact info

Bangor University

Bangor University
LL57 2DG Bangor Gwynedd
United Kingdom

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