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Consumer and Digital Marketing Analytics

Bangor University
Program overview
1 year
Full time
Master's degree
Scholarships available
English
Start dates
Bangor
September 2022

Bangor
January 2023

Bangor
September 2023

Bangor
January 2024

About this program

Consumer and Digital Marketing Analytics

In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.

Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.

Graduates from this course will develop a broad knowledge of marketing management subjects and will be able to demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. This course is intended to prepare students for a career in marketing and digital marketing or marketing analytics more specifically.

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Admission requirements

Undergraduate degree at 2.ii (or equivalent).

Applications from working professionals with non-graduate qualifications will be considered on an individual basis. It is highly desirable that candidates have work experience. Please contact us for more information.

For students whose first language is not English/Welsh an IELTS score of at least 6.0 (with no element below 5.5), or equivalent, is required.


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Program content

Year 1

Compulsory Modules

Semester 1

  • Marketing Strategy
  • e-Marketing
  • Int'l Marketing Communication
  • Global Brand Management

Semester 2

  • Customer Insight Analytics
  • International Marketing
  • Consumers in Global & Digital

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition

Please contact the institute for more information.

Career paths

This course is aimed at those seeking to obtain employment in a variety of careers in marketing (e.g. digital marketing, customer insight management, marketing analytics) or in general management and business in large, medium sized and small organisations both in the private and public/government sectors. Some graduates may go on to set up their own businesses, while others may progress to further postgraduate study leading to a PhD.

The job market demands students with strong analytical skills to both make sense of data and also to interpret it in line with the company/brand or strategy in place. Those seeking employment in this competitive market require not only have strong data analysis skills but also to need to be able to understand the wider role that marketing plays within the organisation. Our course recognizes and adresses this demand for graduates with this combination of skills, knowledge, and practical understanding.

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Want to know more about this program, Consumer and Digital Marketing Analytics? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Bangor University

Want something different? Well you have come to the right place. Bangor University is a historic University located between the mountains of the Snowdonia National Park, the wonderful Irish Sea coastline, and the awe-inspiring Isle of Anglesey. What makes Bangor...


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Why study at Bangor University

A top 10 university

The Complete University Guide 2021 results place Bangor amongst the UK’s top 10 universities for student satisfaction (excluding specialist institutions). This reflects the University’s focus on overall student experience.

Wide range of courses

We offer hundreds of courses across the arts and the sciences. We pride ourselves on the quality of our teaching and our courses and lecturers have been rated in the top 10 in the country.

World class teaching & research

Study at a world-class university, which is recognised for the quality of teaching and research. Bangor University is in the top 40 in the UK for research according to the Research Excellence Framework 2014.

Work experience and placements

We offer a variety of options to gain valuable employability skills, which includes supporting you in work placements and internships that you may wish to undertake.

Guaranteed accommodation

We guarantee accommodation for first-year students who apply by the deadline and select us as their Firm Choice. Our accommodation was rated Top 15 in the UK at the What Uni Student Choice Awards 2020.

Free membership of all clubs and societies

Take advantage of the Bangor Student Experience with free membership of student clubs and societies. There are over 150 different ones to choose from, so you can try something new, get involved with sports, meet new friends and get out and explore the local area.

UNRIVALlED location

Choose to study in one of the best places in the UK to be a student. Bangor’s location – close to the mountains and the sea – has been described as ‘the best university setting in the UK’.

Contact info

Bangor University

Bangor University
LL57 2DG Bangor Gwynedd
United Kingdom

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www.bangor.ac.uk

Message the school

Want to know more about Consumer and Digital Marketing Analytics? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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