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MSc in Cognac, Spirits & Wine Management

Audencia Business School
Program overview
15 months
Full time
Master's degree
Scholarships available
Start dates
September 2021

16,000 EUR
September 2021

Program description

MSc in Cognac, Spirits & Wine Management

In France, we practiceArt de Vivre(the art of living) – an approach to daily life that incorporates beauty, culture, flavour and connection. This is such a core part of our culture that France is recognised by UNESCO for Intangible Cultural Heritage in gastronomy (the art of food and drink).

This programme teaches you how totranslate the tradition of Art de Vivre into a thriving business as is done in the French wine industry and Cognac – the only region in the world where Cognac is made, and the heart of the distilled spirits industry.

Build the operational focus and experience you need to run a successful business embodying FrenchArt de Vivre:

  • Gain knowledge in fields needed to run an international business such as finance, marketing, strategy and intercultural management
  • Develop expertise in the production process, including distillation, aging and blending
  • Learn how to market a luxury lifestyle, weaving together customer experience, story, branding and the senses
  • Build knowledge of distribution practices and regulations, including import/export markets and trade
  • Master the culture and flavour of wine and premium French spirits, learning to create food pairings, mixed drinks and other products that resonate with key markets
  • Acquire training in a well-established Cognac market with huge potential for international growth

Admission requirements


  • Proficiency in English
  • 4-year bachelor's degree in business or engineering OR exceptionally a 4-year degree in another field with business experience or academic honours.

Extended MSc + MSc:

  • Proficiency in English
  • 3-year or 4-year degree in any field 

Note: you can apply during the last year of your bachelor’s studies.

For more information about admission requirements, please visit the institute website.

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Program content


MSc: Terms 1 and 2 can be done online or in-person ; Term 3 can be done anywhere in the world

Extended MSc: Online from July to August 2021; online or in-person from mid-August 2021 to July 2022; Term 3 can be done anywhere in the world

Some courses may only be available in one format (online or in-person)


This programme is delivered in partnership between Audencia and the Cognac-producing region of Charente. You’ll split your time between these two partners for a combination of academic, cultural and on-site industry training:

  • Foundational business and management training
  • Courses in French Art de Vivre
  • Specialised operational courses in spirits management
  • Luxury marketing education
  • Tasting and pairing workshops
  • Master’s dissertation on an issue in Cognac and spirits management
  • Internship or company mission

Audencia Business School:Triple accredited, internationally recognised provider of innovative, collaborative and responsible business education in Nantes, France, with close proximity to established wineries

Cognac-Producing Region of Charente:The Silicon Valley of premium spirits, where Cognac and other well-known distilled spirits like Grey Goose and Cîroc are made.

Please visit the institute website to consult the list of courses available.

Scholarships & funding

Several scholarship options are available. Please visit the institute website for more information.


Degree earned: Master of Science in Cognac and Spirits Management

MSc: 9 months of classes + 4-6 months internship, company mission or research project

Extended MSc: 12 months of classes + 4-6 months internship, company mission or research project

Career opportunities


  • French Art de Vivre
  • Spirits import/export
  • Luxury goods and services
  • Distribution
  • Business
  • Advertising


Examples of positions this degree prepares you for include:

  • Brand ambassador
  • Export manager
  • Trade marketing manager
  • Business developer
  • Product marketing manager
  • Marketing and communication manager
  • Master blender
  • Trade manager

Contact school

Want to know more about this program, MSc in Cognac, Spirits & Wine Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute


Founded in 1900, Audencia is amongst the 1% of business schools holding all top international academic accreditations – EQUIS, AACSB and AMBA. We are known globally for education and research in the fields of business and management. Audencia is one...

Read more about this school

Why study at Audencia Business School

Students at Audencia Business School come from all over the world – 87 countries, to be exact! We’re a diverse group of people with a few important things in common: we’re motivated, creative, optimistic and absolutely in love with our campus, community and city – our home.

Contact info

Audencia Business School

8 Route de la Jonelière B.P. 31222
44312 Nantes

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Contact school

Want to know more about MSc in Cognac, Spirits & Wine Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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