BBA Big Data & Management

Audencia Business School
4 years
Bachelor's degree
Scholarships available
On campus
September 2023

About this program

BBA Big Data & Management

The BBA Big Data & Management prepares students to take on cross-functional management positions. They will acquire both strong managerial skills (finance, management, marketing, strategy) and advanced technical skills in the collection, analysis and use of data for business performance.

Jointly developed by Audencia and Centrale Nantes, this course draws on the academic excellence of both institutions to offer a Program with a strong international and professional focus.

Admission requirements

High school diploma or equivalent

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Program content

Year 1

Semester 1

  • Accounting & Finance
  • Algorithms
  • Introduction to computing Marketing Mix
  • Mathematics I: Analysis
  • Mathematics II: Linear Algebra
  • Principles of Macroeconomics
  • Sales Techniques
  • English courses
  • Second Foreign Language courses

Semester 2

The year finishes with a 3-month internship which must be undertaken abroad. This is designed to develop students' openness and adaptability.

Year 2

Semester 3

The four semester focuses on acquiring advanced scientific knowledge. These courses are taught exclusively by Centrale Nantes faculty on its Casablanca campus in Morocco (or at a partner university).

Semester 4

  • AI and Data Mining for Digital Business
  • Cloud Computing
  • Artificial Intelligence
  • Data Analysis
  • Data Cleansing & Quality of Data
  • Data Mining
  • Information Systems Security
  • Machine Learning
  • Neural Networks
  • Scientific Visualisation

Year 3

Semester 5

The focus in the second semester turns towards more applied learning. Students will undertake project-based work and put their knowledge into practice. Faculty from both institutions run and teach these courses jointly.

Semester 6

Students complete the year with a further 3-month internship period. During this internship students will be tasked with undertaking in-depth analysis of an issue linked to their responsibilities within their company and to formulating recommendations.

Year 4

Semester 7

The final year internship takes place over a period of six months during semester 8. It is a project-based internship, whereby students are required to undertake and manage a project independently. At the end of the internship, students produce an internship report, which must include a research approach through problem definition, a methodology for dealing with the problem and a literature review.

Scholarships & funding

Several scholarship options are available. Please visit the school website for more information.


Tuition fees: €48,000 for 4 years


A fully accredited bachelor’s degree (French Ministry of Higher Education, Research and Innovation).

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About this institute


Founded in 1900, Audencia is amongst the 1% of business schools holding all top international academic accreditations – EQUIS, AACSB and AMBA. We are known globally for education and research in the fields of business and management. Audencia is one...

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Why study at Audencia Business School

Students at Audencia Business School come from all over the world – 87 countries, to be exact! We’re a diverse group of people with a few important things in common: we’re motivated, creative, optimistic and absolutely in love with our campus, community and city – our home.

Contact info

Audencia Business School

8 Route de la Jonelière B.P. 31222
44312 Nantes

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Message the school

Want to know more about BBA Big Data & Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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