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Bachelor of Tourism Management (BTM)

Auckland Institute of Studies AIS St. Helens
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Program description

The Bachelor of Tourism Management (BTM) is a unique three-year, 21-course programme designed for students seeking employment in professional roles in the tourism industry leading to future leadership positions. Graduates will learn to integrate relevant theory, analytical tools and applied skills to implement best practice across a broad range of tourism management functions.

Job Opportunities

National tourist offices, travel agencies, reservations, marketing and sales, events organization and management, tour operators, airlines and transportation companies, resorts and hospitality providers, heritage bodies, environment and conservation agencies, customer service.

Programme Information

The BTM is designed to meet the needs of students seeking positions of responsibility in the growing domestic and international tourism sectors. Students will gain an in-depth knowledge of a range of tourism topics, and a strong foundation in the key aspects of management, marketing and economics, to prepare them for managerial roles in the tourism industry.

The programme comprises 21 courses, including:

Accounting Principles
Marketing Principles
Principles of Tourism
Tourism in New Zealand
Tourism in Pacific Island States
Tourism and Hospitality Business Information Systems
Managing the Visitor Experience
Hospitality and Tourism Strategic Management
Tourism and Hospitality Management
Asia-Pacific Tourism
Sustainable Tourism
Integrated Marketing Communication
Gastronomic Tourism
Tourism Policy Planning and Development

And one of:
Financial Management
Managerial Accounting

And two elective courses selected from:
Tourism Industry Practice
Events Management
Resorts and Hospitality Management
Entrepreneurship and Small Business for Tourism and Hospitality
Travel and Air Transport Management
Tourism and Hospitality Consumer Behaviour
Ecotourism Management

And one of:
Applied Tourism Management Project
Research Project

And three elective courses selected from Tourism Management, Hospitality Management or Business programmes, including at least one course at Stage III. (Please note that not all elective courses are offered every semester.)

Admission requirements

  • A minimum of 14 NCEA credits in each of 3 subjects at Level 3, and a minimum of 14 numeracy credits at Level 1 or higher, and a minimum of 8 literacy credits at Level 2 or higher; or
  • Successful tertiary study; or
  • Successful completion of a Level 4 qualification in Tourism and Travel; or
  • Equivalent overseas qualification; and
  • IELTS 6.0 with no band less than 5.5 / TOEFL iBT 60 (with a writing score of 18) / Pearson 50 / TEP 52 or equivalent with no band less than 12; and
  • 17 years and over

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About this institute

Auckland Institute of Studies

Auckland Institute of Studies AIS St. Helens

We provide a wide range of NZQA-approved qualifications, including certificate, diploma, undergraduate degree, graduate diploma, and postgraduate diploma and degree programmes for domestic and international students. AIS offers a variety of courses in business, tourism management, hospitality management, information technology...

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