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BA (Hons) Business (Marketing)

Arden Study Center Berlin
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Start dates
Berlin
8,000 EUR
June 2021

Berlin
8,000 EUR
June 2021

Berlin
8,000 EUR
September 2021

Berlin
8,000 EUR
September 2021

Program description

BA (Hons) Business (Marketing)

The BA (Hons) in Business (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

You will acquire the necessary expertise to become a crucial part of your organisation, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice. The programme will provide you with a practical understanding of key marketing concepts, and as a result you will be able to respond to distinct business requirements in the marketing area in a variety of contexts.

The degree will cover several marketing and business concepts, such as how to build marketing strategies, managing communications, and how to gather relevant market intelligence. You will also learn key business fundaments such as finance, understanding organisations, business processes and business analysis.

Admission requirements

Two subjects at GCE A level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; or

For non-standard entry requirements, please contact us. An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component

This programme is perfect for those who aspire to become leading marketing professionals. It will enable you to build a promising professional future in your area of choice, equipping you with the tools you need to thoroughly comprehend the business world and the marketing aspect of organisations


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Program content

Year 1 (Level 4)

  • Developing personal and management skills
  • Understanding the business environment
  • Principles of marketing
  • Introduction to finance
  • People in organisations
  • Marketing communications


Year 2 (Level 5)

  • Managing across cultures
  • Business processes
  • Enterprise and entrepreneurship
  • Business analysis
  • Market intelligence
  • Marketing planning

Year 3 (Level 6)

  • Contemporary management issues
  • Strategic management
  • Managing self and others
  • International marketing
  • Research methods and dissertation Year 1 (Level 4)
  • Developing personal and management skills
  • Understanding the business environment
  • Principles of marketing
  • Introduction to finance
  • People in organisations
  • Marketing communications

Year 2 (Level 5)

  • Managing across cultures
  • Business processes
  • Enterprise and entrepreneurship
  • Business analysis
  • Market intelligence
  • Marketing planning

Year 3 (Level 6)

  • Contemporary management issues
  • Strategic management
  • Managing self and others
  • International marketing
  • Research methods and dissertation  

Tuition fees

€ 8,000 per year. € 1,000 per year early-bird discount (saving up to 3,000). 

Arden University offer payment options* that allow you to spread the cost of your programme fees across multiple instalments.

Career opportunities

After completing the course, graduates have a wide variety of careers to choose from. Positions that graduates can take up include brand manager, campaign manager, marketing manager, marketing executive, communications manager, among others.

Graduates can also choose to embark on postgraduate study and pursue a master’s or MBA degree.

Contact school

Want to know more about this program, BA (Hons) Business (Marketing)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Arden Study Center Berlin

Since 1990 Arden University has been dedicated to providing students across the globe with access to higher education. Arden University Berlin combines the long term benefits of earning a British degree with the extraordinary advantage of studying in a major...


Read more about this school

Why study at Arden Study Center Berlin

  • Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government
  • 96% of Arden University graduates are in employment 6 months after graduation
  • Taught 100% in English
  • Intensive, engaging and face-to-face teaching by industry experts
  • Industry relevant, 21st century application
  • International student cohort with over 40 nationalities represented
  • Payment options and early-bird discounts available
  • Perfect city centre locations in Berlin

Contact info

Arden Study Center Berlin

Dessauer Str. 3-5
10963 Berlin
Germany

Contact school

Want to know more about BA (Hons) Business (Marketing)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Delivery method *
On campus
Blended learning
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