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Bachelor of Arts in Mass Communication

American University of Sharjah
Program overview
Bachelor's degree
Scholarships available
Start dates
29 May 2022

28 August 2022

Program description

Bachelor of Arts in Mass Communication

Communication is highly integral to our living experience. It is through communication that we share ideas and meanings that help us define our identity and sense of community. At the professional level, communication is a full-fledged industry that harnesses both talent and technology to enhance engagement with our world in social, economic, cultural and political domains. From analog press and broadcast outlets to digital web-based media, communication has experienced dramatic transitions that continue to shape our physical and virtual world.

Our Bachelor of Arts in Mass Communication (BAMC) aims to prepare a new generation of communicators who combine talent and technical digital knowledge to create and manage content relevant to corporate and non-profit sectors. The Department of Mass Communication’s two concentrations in Journalism and Integrated Marketing Communications (IMC) seek to engage students with the latest media industry trends through both on-campus and field learning and training. Our program’s focal areas in digital storytelling, multiplatform communications, multimedia journalism, social media, infographics and social analytics are meant to create full alignment with fast-changing markets.

Admission requirements

Secondary school certificates are awarded either by ministries of education or by private schools and institutions. AUS recognizes certificates awarded by ministries of education. However, some countries award two levels of secondary school certificates. In this case, the university recognizes the higher certificate.

The university accepts certificates awarded by private secondary schools that are recognized by their host country. The university also accepts certificates awarded by recognized qualification authorities, international boards and national boards.

The UAE Ministry of Education requires enrolled students to obtain a certificate of equivalency for their secondary education certificate. To meet this condition, please refer to Certificate of Equivalency to check if your secondary education certificate requires equivalency and the process of obtaining it.

Following is a list of some common certificates and the corresponding minimum levels of performance required for accepting an application to AUS. These certificates and levels of achievement serve as guidelines only for admission to AUS and may change depending on the education system or school. Moreover, they may differ from other institutions or the standards that are generally accepted in an applicant's native country. The university may consider other types of secondary school certificates.

English Language Proficiency Requirements

Applicants are requested to submit valid score reports from the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) or Emirates Standardized Test (EmSAT Achieve-English).

IELTS Academic: 6.5


TOEFL iTP: 550

EmSAT Achieve-English: 1550

For more information about admission requirements, please visit the university website.

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Scholarships & funding

Several scholarship options are available, please visit the university website for more information.

Tuition fees

Tuition fee : AED 96,140 per year


Program Goals

The Bachelor of Arts in Mass Communication program strives to:

  • provide students with a grounding in the various perspectives found in the academic discipline of mass communication in its traditional and new digital format, fostering students’ critical and analytical faculties in mass communication
  • furnish students with theoretical and strategic knowledge required of media professionals in the digital age
  • equip graduates for competencies required for entry-level positions in the media industries.

Program Outcomes

Upon graduation from the Bachelor of Arts in Mass Communication program, students should be able to:

  • articulate the dominant quantitative and qualitative research methods and paradigms found in the discipline of mass communication and to employ these research methods in their professional careers
  • demonstrate an understanding of the role that mass media (including new digital/social media) play in the production of everyday life, culture and belief
  • employ digital story-telling, multi-platform, social and integrated communications techniques in the production of content.

Career opportunities

A Bachelor of Arts in Mass Communication can lead you to a wide range of professional opportunities:


  • Digital media producer
  • Social news writer
  • News video producer
  • Digital storyteller
  • Digital content producer
  • Digital content coordinator
  • Content strategist
  • Digital content manager
  • Digital editor
  • Infographics designer
  • Social analyst
  • Blogger
  • Multimedia journalist

Integrated Marketing Communications (IMC)

  • Marketing communications specialist
  • Public relations specialist
  • Integrated media coordinator
  • Social media campaign specialist
  • Marketing communications account executive
  • Creative designer
  • Marketing communications strategist
  • Social analytics specialist
  • Thought leadership communication specialist
  • Public information officer
  • Digital media strategist
  • Branding specialist
  • Digital content provider
  • Corporate communication officer

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About this institute

American University of Sharjah

Founded in 1997, American University of Sharjah (AUS) is an independent, non-profit, coeducational institution of higher education formed on the American liberal arts model. Acclaimed for its academic excellence and multicultural environment, AUS is ranked among the top 10 universities...

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Contact info

American University of Sharjah

University City PO Box 26666 Sharjah, UAE
26666 Sharjah Ash Shariqah
United Arab Emirates

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Contact school

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