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Public Relations

Algonquin College
Program overview
2 years
Diploma / certificate
Scholarships available

Start dates
September 2023

September 2024

September 2025
Algonquin College

About this program

Public Relations

Reputation can be a company`s biggest asset; develop public relations expertise, blending theory with practical experience.

The two-year Public Relations Ontario College Diploma program emphasizes professionalism and attention to detail, as well as creative and critical thinking in all public relations activities. In this program, you acquire both theoretical and applied knowledge, and gain real-world experience by working with not-for-profit organizations to help them reach their target audiences.

Learn how to deliver strategically sound, creative and robust public relations solutions, which may include media relations, social media, and event coordination. The program combines theory with hands-on experience in:

  • writing
  • editing
  • visual communications
  • time/resource management
  • research and measurement
  • public speaking
  • teamwork
  • media monitoring and social listening

Admission requirements

This program is well-suited for students who:

  • Are motivated, energetic, creative and flexible.
  • Enjoy working in a team environment.
  • Are detail-oriented, organized and committed to achieving excellence in their work.
  • Have strong written communication and interpersonal skills.

College Eligibility

  • Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR
  • Academic and Career Entrance (ACE) certificate; OR
  • General Educational Development (GED) certificate; OR
  • Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.

Program Eligibility

  • English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher.
  • Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading: 22; Listening 22; Speaking 22; Writing 22.

For more information about admission requirements, please visit the college website.

Does this course require proof of English proficiency?

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Program content

Level: 01

  • Communications I
  • Writing for Public Relations
  • Public Relations I
  • Design for Public Relations I
  • Cultural and Media Literacy
  • Principles of Persuasion
  • Social Media Management I
  • Research for Public Relations

Level: 02

  • Business Communication for Media
  • Design for Public Relations II
  • Contemporary Issues
  • Public Relations II
  • Social Media Management II
  • Public Relations Workshop I
  • Visual Production Workshop

Level: 03

  • The Public Relations Business Environment
  • Integrated Marketing Communications
  • Public Relations III
  • Government Communications
  • Fieldwork Prep
  • Public Relations Workshop II
  • Measurement and Analytics for Public Relations
  • Choose one from equivalencies:
    • General Education Elective
  • Elective: choose 1
    • Field Work
    • Public Relations Project

Scholarships & funding

Several scholarship options are available. Please check the college website for more information.


For more information about tuition fees, please visit the college website. 


The graduate has reliably demonstrated the ability to:

  1. Participate in the planning of public relations activities, including the development of clear, measurable communication objectives and project budgets and selection strategies, tactics, tools and resources to support a range of stakeholder relationships and organizational objectives.
  2. Support the implementation and management of strategies, tactics, budgets and resources for a range of public relations activities communications, and meet activity guidelines and requirements.
  3. Write and edit clear, accurate, targeted copy appropriate for the chosen channel(s) and to a specific deadline.
  4. Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to support the production of effective, timely communications appropriate for diverse channels and audiences.
  5. Use information sources, research tools and results, and analytical skills to support the development of communication objectives, selection and tactics, and measurement of the impact of public relations activities.
  6. Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  7. Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  8. Keep current with emerging social and economic trends, and local, national and global issues to inform public plans and activities, support organizational effectiveness and stakeholder relationships, and guide ongoing personal professional development.
  9. Select and use current and emerging technologies to support the quality and delivery of public relations activities and organizational effectiveness.
  10. Use strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.
  11. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Career paths

Graduates may find employment in public relations, social media, or communications departments in corporations, associations, government and not-for-profit organizations. For those with entrepreneurial spirit, freelance, self-employment or contract work may be an option.

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About this institute

Algonquin College

Consider Algonquin’s unique campuses Algonquin College, located in Ottawa, Ontario, Canada, offers an experience that includes personalized learning and industry-ready skills through field-work, work placement and co-op.  With more than 300 programs, including degrees and graduate certificates, we have the...

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Why study at Algonquin College

Canada ranked #1 study abroad country

Canada has been ranked the #1 study abroad country in the world for 2020! Known for its untouched natural beauty, friendly and welcoming locals, and a culture of tolerance and diversity, Canada is a clear choice for students looking to study abroad.

Contact info

Algonquin College

1385 Woodroffe Avenue
K2G 1V8 Ottawa Ontario

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