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Bachelor of Digital Marketing Communications (Honours)

Algonquin College
4 years
Bachelor's degree
Scholarships available
Ottawa
English
Algonquin College

Program description

Bachelor of Digital Marketing Communications (Honours)

This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of advertising, public relations and marketing diploma and advanced diploma programs may be awarded advanced standing.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

Admission requirements

This program is well suited for students who:

  • Are passionate about understanding and working with the cultural differences inherent in the global marketplace.
  • Possess critical thinking skills.
  • Approach problems strategically.
  • Think in innovative and creative ways to solve problems.
  • Have a strong interpersonal and communication skills.
  • Work well both independently and in teams.
  • Comfortable with digital technology.
  • Possess the traits of adaptability and curiosity.
  • Believe in life-long learning.

College Eligibility

  • Ontario Secondary School Diploma (OSSD) or equivalent.
  • Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).

Program Eligibility

  • Six Grade 12 University (U) or university/college (M) courses with a minimum 65% average including:
    • One Grade 12 U English course, with a minimum of 65%.
    • One Grade 12 U Mathematics course, with a minimum of 65%.
  • Please note that mature students must meet the following subject-specific Program Eligibility requirements, either directly or through equivalencies:
    • One Grade 12 U English course, with a minimum of 65%.
    • One Grade 12 U Mathematics course, with a minimum of 65%.
  • Applicants who do not possess the required English credit (ENG4U or equivalent) with a minimum of 65% will be considered for admission upon registration in a preparatory English course to be offered by Algonquin College prior to the start of the program. Students must achieve a minimum of 65% in the course prior to the start of the program.
  • Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR OEFL-Internet-based (iBT)-overall 90, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 24.

For more information about admission requirements, please visit the college website.


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Program content

Level: 01

  • Introduction to Digital Media and Communications
  • Persuasive Communications
  • Social Responsibility, Sustainability and Ethics in Communications
  • Communications and Academic Writing
  • Marketing

Level: 02

  • Media Mix
  • External Communications
  • Introduction to Social Media
  • Trendspotting in a Global Environment
  • Logic and Critical Thinking

Level: 03

  • Digital Analytics I
  • Digital Storytelling
  • Audience and Media Insight
  • Cooperative Education Readiness
  • Introduction to Research
  • Elective: choose 1
    • Botany
    • Environmental Economics
    • Interpersonal Communication
    • French as a Second Language - Beginner 1
    • French as a Second Language - Beginner 2
    • Principles of Urban Planning
    • Spanish - Beginner 1
    • Spanish - Beginner 2
    • Law
    • Ethical Decision Making
    • Navigating Canada's Political Landscape
    • Introductory Psychology
    • Environmental Science
    • Introduction to Sociology

Level: 04

  • Digital Media Buying
  • Digital Analytics II
  • Introduction to Creative Design
  • Project Management
  • Elective: choose 1
    • Botany
    • Environmental Economics
    • Interpersonal Communication
    • French as a Second Language - Beginner 1
    • French as a Second Language - Beginner 2
    • Principles of Urban Planning
    • Spanish - Beginner 1
    • Spanish - Beginner 2
    • Law
    • Ethical Decision Making
    • Navigating Canada's Political Landscape
    • Introductory Psychology
    • Environmental Science
    • Introduction to Sociology

Co-op: 01

  • Bachelor of Digital Marketing Communication Co-Op Work Term I

Level: 05

  • Social Media Execution and Analytics
  • Digital Technologie
  • Consumer Behaviour
  • Influencer Marketing
  • Elective: choose 1
    • Botany
    • Environmental Economics
    • Interpersonal Communication
    • French as a Second Language - Beginner 1
    • French as a Second Language - Beginner 2
    • Principles of Urban Planning
    • Spanish - Beginner 1
    • Spanish - Beginner 2
    • Law
    • Ethical Decision Making
    • Navigating Canada's Political Landscape
    • Introductory Psycholog
    • Environmental Science
    • Introduction to Sociology

Level: 06

  • Multicultural Communications
  • Internal Communications
  • Social Media Strategies and Tactics
  • Market Research Foundations
  • Elective: choose 1
    • Global Citizenship
    • World Literature
    • Creative Writing
    • New Worlds and Alternative Realities: Speculative Fiction
    • Philosophy and Popular Culture
    • The Philosophy of Drugs
    • The Philosophy of Love and Sex
    • Technology,Society and the Environment
    • Black Holes, Big Bangs and the Cosmos

Co-op: 02

Bachelor of Digital Marketing Communication Co-Op Work Term II

Level: 07

  • Mobile Strategies and Tactics
  • Global Communications
  • Interactive Website Design
  • Niche Marketing
  • Elective: choose 1
    • Global Citizenship
    • World Literature
    • Creative Writing
    • New Worlds and Alternative Realities: Speculative Fiction
    • Philosophy and Popular Culture
    • The Philosophy of Drugs
    • The Philosophy of Love and Sex
    • Technology,Society and the Environment
    • Black Holes, Big Bangs and the Cosmos

Level: 08

  • Global Brand and Reputation Management
  • Digital Marketing Research and Data Analytics
  • Persuasive Campaigns
  • Business and Campaign Analytics
  • Elective: choose 1
    • Global Citizenship
    • World Literature
    • Creative Writing
    • New Worlds and Alternative Realities: Speculative Fiction
    • Philosophy and Popular Culture
    • The Philosophy of Drugs
    • The Philosophy of Love and Sex
    • Technology,Society and the Environment
    • Black Holes, Big Bangs and the Cosmos

Scholarships & funding

Several scholarship options are available. Please check the college website for more information.

Tuition fees

For more information about tuition fees, please visit the college website. 

Qualification

The graduate has reliably demonstrated the ability to:

  1. Create, evaluate and improve digitally-focused communications campaigns, through the use of analytics and marketing communications research.
  2. Craft persuasive messages specific to target audiences, adapting them to adhere to regional ethical practices and legal codes.
  3. Analyze multiple research inputs in order to create sound communications strategies.
  4. Evaluate and select media channels and tools appropriate to the audience, product, message and region.
  5. Develop and implement a marketing communications and media plan independently or in groups.
  6. Develop, manage and execute communications plans within local, national and international business contexts.
  7. Present, persuade and defend marketing communications and media recommendations to various stakeholders.
  8. Develop personal and professional strategies and plans to adapt to change and stay current within the industry.
  9. Engage innovatively and creatively in the decision-making process.
  10. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Career opportunities

Graduates may find employment in media and communications industries that develop international business opportunities or work with global partners. Organizations may include governments, non-profit organizations, associations, international media, advertising and digital agencies, marketing communications departments in private corporations, as well as entrepreneurship and freelance opportunities. Sectors may include journalism, advertising, public/media/ government relations, marketing communications, publishing and professional writing and social media.

Prospective job titles include: Communications Officer, Communications Manager, Communications Practitioner, Communications Researcher, Public Relations Officer, Public Relations Manager, Public Relations Practitioner, Market Researcher, Digital Communications Officer, Digital Communications Manager, Digital Communications Practitioner, Advertising Analyst, Advertising Buyer, Advertising Copywriter and Advertising Researcher.

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About this institute

Algonquin College

Consider Algonquin’s unique campuses Algonquin College, located in Ottawa, Ontario, Canada, offers an experience that includes personalized learning and industry-ready skills through field-work, work placement and co-op.  With more than 300 programs, including degrees and graduate certificates, we have the...


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Contact info

Algonquin College

1385 Woodroffe Avenue
K2G 1V8 Ottawa Ontario
Canada

Contact school

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