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Digital Marketing: New Ways Of Communication - Winter Program

Algebra University
3 weeks
Part time
Summer / Short course
Scholarships available
Zagreb
English

Program description

DIGITAL MARKETING: NEW WAYS OF COMMUNICATION - Winter Program

The course will introduce students to digital marketing strategies and user behaviour, from content marketing, search, social to analytical tools used to track the success of digital campaigns.

Program content

  • Buying Personas, Buyers Journey, Consumer Micro moments: understanding the consumer
  • Digital Marketing Essentials: cross-platform communication, goals, metrics and
  • Web optimization – elements of efficient landing pages, optimizing purchase funnels, creating useful content, user research techniques SEO
  • Advertising on Google AdWords – SEM, Google Display Network, Mobile Advertising
  • YouTube advertising
  • Measuring Success with Google Analytics
  • Social Media Channels
  • Digital Strategy essentials – how to position a brand on digital channels

Tuition fees

International Summer School 1.600 EUR, 1.360 EUR (early bird), and International Winter School 1875 EUR, 1600 EUR (early bird).

Scholarships & funding

Algebra provides you with different types of scholarships you can apply for:1) Full Scholarships for excellence

1 full scholarships covering 100% of study costs for all three weeks of Winter School in Zagreb for the best full-time students.*

Algebra University College is ready to offer the scholarships to the outstanding undergraduate students covering a total amount of three-week tuition expenses (100% scholarships) thus enabling free education for the students! The scholarship doesn’t cover travel and accommodation, but the Algebra International Team helps students with finding the best accommodation.

2) Partial Scholarships

2 scholarships covering 30% to 50% of tuition fees for the students who achieve outstanding results. (The exact percentage of the scholarship will be determined by the Algebra University College based on the quality of the applications received – better candidates will receive higher scholarships.) The scholarship doesn’t cover travel and accommodation, but the Algebra International Team helps students with finding the best accommodation.

Click here for more information on: Winter Scholarship

Request info

Want to know more about this program, Digital Marketing: New Ways Of Communication - Winter Program? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

5 STARS

"All about combining future professions, summer and friends. Very intensive courses, really good professors with great knowledge of Digital marketing and intetntion to explain and overcome the problems and situations in Digital Marketing."

Mihovil Sić (Digital Marketing student)

About this institute

Algebra University Logo

Algebra University College

Algebra University College carries out undergraduate and graduate studies in Applied Computer Engineering, Multimedia Computing, Digital Marketing and Design, and since 2016 the only e-Leadership MBA program in Croatia. Our overall approach to education and our quality has been recognized...


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Contact info

Algebra University

Zagreb

 Show phone number
www.algebra.hr

Request information

Want to know more about Digital Marketing: New Ways Of Communication - Winter Program? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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