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Master in Digital Marketing

Algebra University College
2 years
Full time
Master's degree
Scholarships available
On campus
Zagreb
English
Fall

About this program

Master in Digital Marketing

Starting September 2022, students will have the opportunity to earn a degree awarded by Algebra University College or earn dual degrees awarded by Algebra University College and Goldsmiths, University of London.

Continue to hone your skills in the field of digital marketing. The two-year graduate course program will focus on the ‘broader picture’ and will prepare you to think strategically and outside the box in the context of marketing.

There is a carefully selected compilation of courses and applied knowledge outcomes waiting for you, which means you’ll be able to quickly find your feet in a future role.

We have ensured a work placement internship for you with one of the well-known industry players in Croatia or the EU. Use that experience as part of your final thesis and also maximize the opportunity to meet and network with industry professionals.

Upon receiving our diploma, you’ll be a digital marketing specialist, with a wide-ranging understanding and know-how of visualization, analysis and optimization of big data. You’ll learn how to manage and lead large and complex campaigns, analyze results, trends and make strategically important decisions.

Admission requirements

Admission to the specialized professional graduate study program is open to all applicants who have previously completed:

  • Undergraduate professional study program in the field of social, natural or technical sciences and acquired 180 or more ECTS credits.
  • Undergraduate university study program in the field of social, natural or technical sciences and acquired 180 or more ECTS credits.

Candidates missing knowledge and passed courses in required fields from the bachelor study level will have opportunity to attend preparation module to be able to successfully study on master level program.

For more information about admission requirements, please visit the university website.


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Program content

First year

Semester 1

  • Behavioral economics
  • Innovative project 1 - Product or services ideation and planning
  • Marketing data and metrics
  • Principles of sales and negotiation
  • Strategic marketing

Semester 2

  • Innovative project 2 - Product or services development
  • Customer experience
  • International Marketing
  • Management and Leadership
  • Entrepreneurship
  • Application of game theory in marketing

Second year

Semester 3

  • Digital transformation and disruptive business models
  • Innovative Project 3 – Go to market strategies
  • Innovation management and new product development
  • Brand management in the digital era

Semester 4

  • Graduation Thesis

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

The academic intake for Algebra University College takes place annually in late September/early October.

Tuition

For more information about pricing and tuition fees, please visit the university website.

Qualification

ECTS points: 120

Title - dual degree option:

Algebra University College title: P.M.Dig.Mark.Professional Master in Digital Marketing

Goldsmiths, University of London title: Msc in Digital Marketing

Learning outcomes

  • Evaluate theoretical knowledge within the known limits of digital marketing and towards borders with other fields (economics, but also psychology, computing, etc.) that can form the basis of professional (and scientific) research in the field of digital marketing.
  • Evaluate and choose the best option based on research results in order to develop new knowledge and procedures for the integration of different areas of research.
  • Manage complex and changeable environment conditions and decisions regarding their change.
  • Responsibly select the best options in strategic decision making and successful implementation and execution of tasks in unpredictable conditions with social and ethical responsibility during task execution and ultimately estimate consequences of these tasks.
  • Recommend the best use of complex methods as well the complex methods required in research and innovative processes.

Career paths

  • Specialist for Strategic Digital Marketing
  • Marketing Strategist for Social Networking
  • Specialist for Social Networking Analysis
  • Specialist for Data Visualization
  • Big Data Analysis Specialist

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Want to know more about this program, Master in Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Algebra University College

Algebra University College was established in 2008 as a private not-for-profit higher education institution and soon after became recognized as a part of the official Croatian higher education system through the process of initial accreditation. The founder of Algebra University...


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Why study at Algebra University College

Would you describe yourself as creative, curious and open-minded?

If your answer is yes to any of the above, then Algebra University College is the right choice for you!

Digital technologies represent the fastest growing area of the IT industry, one that records a strong growth in revenue and number of employees in Croatia and the world. In other words, by choosing a career in the propulsive and growing digital industry, you are guaranteed to have a head start.

Our study programs are focused on the acquisition of practical and applicable knowledge required by the IT industry. The acquired knowledge is additionally confirmed by international IT certification programs provided by our University College, ensuring maximum visibility and employability for each alumni.

We continually improve our educational programs and teaching approach in line with the labor market requirements, technological trends and the needs of the future. The inexhaustible pace that we have set for ourselves has made Algebra University College a top professional higher education institution unsurpassed in the Croatian educational system. At the end of the day, it does make a difference which career you choose and where you forge it.

Therefore, allow us to take you towards the digital future.

Reviews

Average rating 5

Based on 2 reviews.

Mohamed Hafez, Egypt
Since I have passion for marketing and I chose to build a career in this field, I decided to make my master’s degree in digital marketing. We can all relate to the digital transformation around us, nearly in all aspects of our daily life, this transformation have an effect on our purchase cycle as customers and how we search, decide, purchase an...
Show more
M Hafez
Since I have a passion for marketing and I chose to build a career in this field, I decided to do my master’s degree in digital marketing. We can all relate to the digital transformation around us, nearly in all aspects of our daily life this transformation has an effect on our purchase cycle as customers and how we search, decide, purchase and ...
Show more

Contact info

Algebra University College

Gradiscanska 24
10000 Zagreb
Croatia

 Show phone number
www.algebra.hr

Message the school

Want to know more about Master in Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
Program rating
(5.0)
Based on 2 reviews.