Program description
Bachelor in Digital Marketing
Take an important step toward your future in the world of digital marketing with a diploma from Algebra University College. It will open many doors, in Croatia and abroad.
Digital marketing is fast becoming one of the most sought-after fields of Information Technology meaning that this degree is likely to shorten your job search significantly.
In essence, this is the future of marketing, the most fun and creative work in the field of business today.
Embark on a journey and book a first class ticket on the road to an interesting, dynamic and fulfilling career.
Upon receiving our diploma you’re bound to be a true guru of digital marketing on operational and tactical level. You’ll master all the ins and outs of the immensely popular digital channels and discover all the known and hidden tricks of the trade from leading experts.
Strategic level of studies awaits you in the graduate program.
Admission requirements
All candidates who have completed secondary school have right to enrol. Candidates who have completed secondary school outside the Republic of Croatia will have to submit a formal decision issued by the Croatian Ministry of Science, Education and Sports on the foreign educational qualification recognition.
For more information about admission requirements, please visit the university website.
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Learn moreProgram content
First year
Semester 1
- English
- Physical Education 1
- Mathematics 1
- Introduction to Economics
- Computer Support for Office Administration
- Introduction to Marketing and Media Communications
Semester 2
- Visual Communications Design
- Physical Education 2
- Project Management Methodology
- Customer Behavior
- Sales and Negotiation
- Statistics
Second year
Semester 3
- Digital advertising
- Market research
- Public Relations
- Computer tools in visual communication
- Standards in Internet Technology Application
Semester 4
- Design of Interaction Systems
- Social Media and Social Networks
- Interaction analysis in digital marketing
- Marketing on Search engines and Advertising Networks
- Legal regulation and self-regulation
Third year
Semester 5
- E- commerce-Customer Relationship Management
- Integrated marketing communication
- Content Marketing
- Project: Project in Cooperation with the Industry - Situation Analysis with Digital Marketing Approach Plan
- Creativity and creative expression
- Psychology of User Experience
- Digital Projects Development and Team Management
Semester 6
- E-business - Integrated commercial projects
- Integrated Marketing
- Entrepreneurship
- Final Paper: Project in Cooperation with the Industry - Digital Marketing Strategy
- Organization of digital agencies
- Psychology In Marketing Communications
- Development and Management of Multimedia Contents
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition fees
Annual tuition fee before the start of each academic year is 5,500 EUR.
For more information about pricing, please visit the university website.
Qualification
ECTS points: 120
Title acquired: Bachelor of Digital Marketing
Certifications obtained during studies
- ECDL Standard
- Adobe Certified Associate - Photoshop
- Adobe Certified Associate - Ilustrator
General learning outcomes
- Analyze and solve problems of applying, finishing and new implementation of existing visual content in a wider business context and supporting appropriate solutions using creative and critical thinking techniques
- Perform a more demanding market project by following set of requirements and standards and applying modern technologies, tools and methodologies
- Adapt way of thinking and elaborate visual content by form, functionality, usage, and platform of utilization
- Recognize the need, and then prepare a blueprint for intellectual property protection and develop activities to strengthen the brand identity as well as complete idea behind the visual content,
- Approach the new trends and development of technologies and materials in a structured manner that ensures independence, logical approach to problem solving and creating visual solutions that go beyond the known and customary ways
Career opportunities
- Expert for social media
- Expert in online public relations
- Online/virtual business manager
- Web based project manager
- Expert for digital communications
Contact school
Videos
Undergraduate Professional Study Program in Digital Marketing – Interview with Mr. Vanja Šebek – Head of Undergraduate Professional Study Program in Digital Marketing
About this institute
Algebra University College
Algebra University College was established in 2008 as a private not-for-profit higher education institution and soon after became recognized as a part of the official Croatian higher education system through the process of initial accreditation. The founder of Algebra University...
Why study at Algebra University College
Would you describe yourself as creative, curious and open-minded?
If your answer is yes to any of the above, then Algebra University College is the right choice for you!
Digital technologies represent the fastest growing area of the IT industry, one that records a strong growth in revenue and number of employees in Croatia and the world. In other words, by choosing a career in the propulsive and growing digital industry, you are guaranteed to have a head start.
Our study programs are focused on the acquisition of practical and applicable knowledge required by the IT industry. The acquired knowledge is additionally confirmed by international IT certification programs provided by our University College, ensuring maximum visibility and employability for each alumni.
We continually improve our educational programs and teaching approach in line with the labor market requirements, technological trends and the needs of the future. The inexhaustible pace that we have set for ourselves has made Algebra University College a top professional higher education institution unsurpassed in the Croatian educational system. At the end of the day, it does make a difference which career you choose and where you forge it.
Therefore, allow us to take you towards the digital future.
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Average rating 5
Based on 4 reviews.Contact info
Algebra University College
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