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Bachelor in Digital Marketing

Algebra University College
3 years
Full time
Bachelor's degree
Scholarships available
On campus

About this program

Bachelor in Digital Marketing

Starting September 2022, students who successfully complete their undergraduate studies will receive dual degrees awarded by Algebra University College and Goldsmiths, University of London.

Take an important step toward your future in the world of digital marketing with a diploma from Algebra University College. It will open many doors, in Croatia and abroad.

Digital marketing is fast becoming one of the most sought-after fields of Information Technology meaning that this degree is likely to shorten your job search significantly.

In essence, this is the future of marketing, the most fun and creative work in the field of business today.

Embark on a journey and book a first class ticket on the road to an interesting, dynamic and fulfilling career.

Upon receiving our diploma you’re bound to be a true guru of digital marketing on operational and tactical level. You’ll master all the ins and outs of the immensely popular digital channels and discover all the known and hidden tricks of the trade from leading experts.

Strategic level of studies awaits you in the graduate program.

Admission requirements

All candidates who have completed secondary school have right to enrol. Candidates who have completed secondary school outside the Republic of Croatia will have to submit a formal decision issued by the Croatian Ministry of Science, Education and Sports on the foreign educational qualification recognition.

For more information about admission requirements, please visit the university website.

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Program content

First year

Semester 1

  • BusinessEnglish
  • Career - Studying
  • Kinesiological culture 1
  • Mathematics
  • Introduction to Economics
  • Introduction to Marketing
  • Business software tools

Semester 2

  • Visual Communications Design
  • Market Research
  • Career - Communication and presentation skills
  • Kinesiological culture 2
  • Consumer Behavior
  • Statistics
  • Project Management

Second year

Semester 3

  • Digital Advertising
  • Interactive Systems Design
  • Integrated Marketing Communications
  • Career - Marketing jobs, portfolio and CV
  • Computer Tools in Visual Communication
  • User Interface Development

Semester 4

  • Interaction analysis in digital marketing
  • Career - Teamwork
  • Search engine marketing and advertising networks
  • Search engine optimization
  • Media planning and buying
  • Content management systems
  • Introduction to research and academic writing

Third year

Semester 5

  • Social networks
  • Integrated project
  • Content marketing
  • Internship
  • Creativity and creative expression
  • Programming for digital marketers 1
  • Psychology of customer experience
  • Digital projects development and team management

Semester 6

  • Social responsibility in marketing
  • eCommerce
  • Special topics in digital marketing
  • Final thesis
  • Programming for digital marketers 2
  • Psychology in marketing communications
  • Multimedia content creation and management
  • Marketing agency management

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

The academic intake for Algebra University College takes place annually in late September/early October.


For more information about pricing and tuition fees, please visit the university website.


ECTS points: 180

Title acquired:

Algebra University College title: bacc.oec. Bachelor of Digital Marketing

Goldsmiths, University of London title: BSc in Digital Marketing

Certifications obtained during studies

  • ECDL Standard
  • Adobe Certified Associate - Photoshop
  • Adobe Certified Associate - Ilustrator

General learning outcomes

  • Analyze and solve problems of applying, finishing and new implementation of existing visual content in a wider business context and supporting appropriate solutions using creative and critical thinking techniques
  • Perform a more demanding market project by following set of requirements and standards and applying modern technologies, tools and methodologies
  • Adapt way of thinking and elaborate visual content by form, functionality, usage, and platform of utilization
  • Recognize the need, and then prepare a blueprint for intellectual property protection and develop activities to strengthen the brand identity as well as complete idea behind the visual content,
  • Approach the new trends and development of technologies and materials in a structured manner that ensures independence, logical approach to problem solving and creating visual solutions that go beyond the known and customary ways

Career paths

  • Expert for social media
  • Expert in online public relations
  • Online/virtual business manager
  • Web based project manager
  • Expert for digital communications

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Want to know more about this program, Bachelor in Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Algebra University College

Algebra University College was established in 2008 as a private not-for-profit higher education institution and soon after became recognized as a part of the official Croatian higher education system through the process of initial accreditation. The founder of Algebra University...

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Why study at Algebra University College

Would you describe yourself as creative, curious and open-minded?

If your answer is yes to any of the above, then Algebra University College is the right choice for you!

Digital technologies represent the fastest growing area of the IT industry, one that records a strong growth in revenue and number of employees in Croatia and the world. In other words, by choosing a career in the propulsive and growing digital industry, you are guaranteed to have a head start.

Our study programs are focused on the acquisition of practical and applicable knowledge required by the IT industry. The acquired knowledge is additionally confirmed by international IT certification programs provided by our University College, ensuring maximum visibility and employability for each alumni.

We continually improve our educational programs and teaching approach in line with the labor market requirements, technological trends and the needs of the future. The inexhaustible pace that we have set for ourselves has made Algebra University College a top professional higher education institution unsurpassed in the Croatian educational system. At the end of the day, it does make a difference which career you choose and where you forge it.

Therefore, allow us to take you towards the digital future.


Average rating 5

Based on 4 reviews.

I have always set the bar high for myself, both personally and academically. Therefore, digital marketing is my dream come true. This study program gave us a strong base for further professional development and prepared us for real life tasks in the agency. We are using skills gained over the course of our studies on a daily basis: from writing ...
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A Šakić
I have always set the bar high for myself, both personally and academically. Therefore, digital marketing is my dream come true. This study program gave us a strong base for further professional development and prepared us for real life tasks in the agency. We are using skills gained over the course of our studies on a daily basis: from writing ...
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Antonia Šakić, Universal McCann, Croatia
Perhaps the best thing about the Algebra University College is that lectures are given by teachers who do not just read from the book, they are already experienced with active campaigns and real clients.

Contact info

Algebra University College

Gradiscanska 24
10000 Zagreb

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Message the school

Want to know more about Bachelor in Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 4 reviews.