Show educations.com as: Mobile
Athens
English
September 2020
Application deadline: 31 January 2020
12,500 EUR

Program description

MSc in Marketing

Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.

Admission requirements

To be considered for admission, candidates must:

  • Hold a bachelor’s degree; - Provide evidence of excellent command of the English language;
  • Need to be currently employed or self-employed (valid for the part time mode only) GMAT tests are optional unless the Academic Committee requires the applicant to take them: in any case, scores of 550 or more (GRE >155) can strengthen your application and help you secure a scholarship.

The MSc in Marketing Is Designed for:

  • Recent university graduates who want to launch a career in marketing and deepen their knowledge of the field.
  • Working professionals with an interest in and commitment to marketing, aiming to advance their careers in this field.
  • Individuals seeking to (a) enhance their knowledge in digital marketing tools (b) employ marketing analytics o develop marketing consulting skills and (c) advance their critical thinking around marketing to foster marketing accountability in their organizations

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content

1st Period

  • Consumer Behavior
  • Financial Fundamentals
  • Business Statistics
  • Business Writing & Presentation Skills

2nd Period

  • Marketing Research
  • Brand Management

3rd Period

  • Marketing Strategy
  • Digital Marketing
  • Advertising Management

4th Period

  • Marketing Engineering
  • International Marketing
  • Digital Marketing Applications
  • SAS Marketing Analytics

5th Period

  • Marketing Metrics
  • Nielsen Retail Measurement
  • Personal Selling
  • Digital Marketing Applications
  • Marketing Consultancy Project
  • Internship (upon Availability)
  • Dissertation

Scholarships & funding

Partial scholarships are available for international students. Please send us an information request or visit Alba’s website by clicking the visit webpage button above

Qualification

After completing the program participants should be able to:

  • Apply relevant marketing knowledge to simple and complex marketing problems.
  • Readily transfer practical skills and marketing tools to professional marketing positions.
  • Strategically think about markets, product and service offerings
  • Analyze customers, competitors, and the internal company environment in a creative and measured way.
  • Design, implement and tangibly evaluate marketing programs.

Request info

Want to know more about this program, MSc in Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Alba Graduate Business School, The American College of Greece

Alba Graduate Business School, The American College of Greece

Alba Graduate Business School, the American College of Greece is one of the top graduate business schools in Europe, located in Athens. It is accredited by AMBA, NECHE and EPAS (EFMD) and it is famous for being innovative (AMBA innovation...


Read more about this school

Reviews

Average rating 5

Based on 1 reviews

Christa
(5)
I appreciated every second at Alba. It quickly became my second home where i made life-long friends. the ceremony was the highlight of my journey, where we all united to celebrate our success. Alba provided us with everything we need to have smooth studies. we used the study rooms a lot and the online library for a calm atmosphere where we could...
Show more

Contact info

Alba Graduate Business School, The American College of Greece

Alba Graduate Business School, The American College of Greece
Xenias 6-8
11528 Athens
Greece

 Show phone number
www.alba.acg.edu Program webpage

Request information

Want to know more about MSc in Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
Program rating
(5.0)
Based on 1 reviews

COVID-19: Support for Current and Prospective Students

We believe in making study abroad a safe, positive experience for everyone. Find out what we're doing to help our users in light of recent coronavirus (COVID-19) developments.

Learn more

Career test - find your perfect career

Take our free career test that will match you with programs and careers based on your interests and personality.

Take the test

You may also like...