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10-Week Course in Made in Italy and Luxury Goods Industry

Accademia del Lusso School of Fashion & Design
Milan
English

Program description

10-Week Course in Made in Italy and Luxury Goods Industry

Are you interested in the luxury industry? Want to gain in-depth knowledge of Made in Italy, one of the most important fashion brands across the globe?

Take our 10-week course in Made In Italy & The Luxury Goods Industry in Milan, and become an expert in the Italian luxury system.

The course closely examines the strategies used by famous Italian luxury businesses, including the branding, communication, and merchandising plans these brands put into place in order to improve value and boost success.

Taught by expert working professionals who offer exclusive insider knowledge and tips, the course successfully combines theory with practice to offer a truly authentic experience. You’ll attend dynamic classroom lessons which examine relevant case studies and offer realistic practical exercises; you’ll take part in field trips to essential fashion and luxury locations in Milan, and you’ll have the chance to consolidate all that you’ve learnt through authentic project work based on real fashion company orders.

Admission requirements

Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview

Program content

This course includes the following modules:

New Product Development & Merchandising

Through this module you’ll analyse the strategies behind planning new products and developing successful merchandising plans within the fashion & luxury industry. There will be a particular focus on leather accessories, which constitute a fundamental part of top luxury production in Italy.

Branding & Communication 4.0

The Branding & Communication 4.0 module looks at the importance of brand experience in the luxury field and explores how to communicate brand identity efficiently through new media channels.

Made In Italy & Luxury Goods System
This module offers an in-depth study of the success and value of Made in Italy by examining its key players.

Field Trips
Guided visits to key locations within the luxury fashion industry in Milan, including:
• Montenapoleone area
• Tortona area
• Gae Aulenti area
• Museums and exhibitions
• Showrooms

Project Weeks

One-week periods during which you’ll complete group project work according to a precise brief, presenting the finished work to a committee.

Scholarships & funding

Applications for 2020 are open

Start date: April 2020

Criteria

Interested applicants must apply by contacting the Admissions Office at: adl@accademiadellusso.com or +39 0575782307.

Request info

Want to know more about this program, 10-Week Course in Made in Italy and Luxury Goods Industry? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

Are you interested in the world of high, luxury fashion? Then check out this video full of snapshots of photo shoots, events, and more. Accademia del Lusso provides professional preparation for students from across the globe who want to acquire expert knowledge and skills.

About school

Accademia del Lusso School of Fashion & Design

Mission

Founded in 2005, the Accademia del Lusso is a highly specialized School of Fashion & Design. The school has trained many key professional figures in the fashion, design and luxury sectors. The main campus is located in Via Montenapoleone, an inspiring location at the...


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Contact info

Accademia del Lusso School of Fashion & Design

Accademia del Lusso Milano S.r.l.
Via Montenapoleone 5
20121 Milan
Italy

Request information

Want to know more about 10-Week Course in Made in Italy and Luxury Goods Industry? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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