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BA Marketing and Business Management

Abertay University
Program overview
4-8 years
Full time/part time
Bachelor's degree
Scholarships available
English
Start dates
Dundee
September 2022

Dundee
September 2023

Dundee
September 2024

Program description

BA Marketing and Business Management

Choose an accredited Marketing and Business degree from Scotland’s top modern university. With our outstanding industry links, learn how marketing operates in the real world through expert guest speakers, projects that tackle real life business problems, work placements, sales pitches and offsite visits.

Why Study Abertay's BA (Hons) in Marketing and Business Management?

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

Choose a degree designed to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.

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Do you want to know what it's like to study at Abertay University? Visit the link below to student ambassadors and get answers to all of your burning questions about academic and student life.

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Admission requirements

Subject Requirements

Please note: All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English. National 5 Lifeskill Maths accepted in lieu of Maths.

Below are the literate subjects we accept for entry on this course:

One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology

International Entry

English Language Requirements

All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements. Accepted English language qualifications include:

  • IELTS - overall score of 6.0 with no band lower than 5.5
  • TOEFL - overall score of 78 (individual elements: L-17, R-18, S-20, W-17)
  • Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale
  • International Baccalaureate - English B at S5 or H4, English A no specific grade required
  • European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7

For more information about admission requirements, please visit the university website.


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Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • Scottish & EU Students: £1,820 per year
  • English, Welsh & Northern Irish Students: £9,250 per year
  • International Students: £14,000 per year

Qualification

Award Title: BA (Hons)

  • Take part in entrepreneurial initiatives
  • Compete in International business contests
  • Work on UK wide initiatives
  • Solve real world business problems

Career opportunities

Graduates who've specialised in marketing at Abetay have gone on to enjoy successful careers in all areas of marketing, including:

  • Marketing managers
  • Global Marketing executives
  • PR and marketing managers
  • Brand managers
  • Community managers
  • Advertising managers
  • Sales managers
  • Market research analysts

Contact school

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About this institute

Abertay University

Abertay University, in Dundee, is the UK University of the Year for Teaching Quality (The Times & Sunday Times Good University Guide 2021) and a UK top 10 institution for both student satisfaction and teaching (Guardian University Guide 2021). Having...


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Contact info

Abertay University

Abertay University
Bell Street
DD1 1HG Dundee
United Kingdom

 Show phone number
www.abertay.ac.uk

Contact school

Want to know more about BA Marketing and Business Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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