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BA (Hons) Marketing and Business

Abertay University
Program overview
4 Years (Full-time) - 8 Years (Part-time)
Full time/part time
Bachelor's degree
Scholarships available
Start dates
14,000 GBP
September 2022

14,000 GBP
September 2023

14,000 GBP
September 2024

Program description

BA (Hons) Marketing and Business

Our hugely popular marketing and business degreeis accredited by the CIM (Chartered Institute of Marketing). We develop marketing graduates with a passion and flair for innovation, creative design and the ability to solve real-world business challenges.

Covering areas such as 'Understanding the Customer' through to 'Brand Management', we give you a thorough grounding in how marketing and business work. Plus you’ll engage with industry through guest speakers, client projects, placements, sales pitches and offsite visits.

Our students have recently worked on projects for organisations such as:

  • Royal Bank of Scotland (RBS)
  • British Telecom (BT)
  • Heineken
  • Michelin

As well asdeveloping your marketing and business skills,we focus stronglyon employability, helping prepare you for your future career.

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Admission requirements

General Requirements

  • All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English. National 5 Lifeskill Maths is not accepted in lieu of Maths.

Subjects that are accepted for entry

  • One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology

For more information about admission requirements, please visit the university website.

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Program content

Year 1

  • Introduction to Accounting
  • Marketing
  • Managing People and Ideas
  • Understanding the Customer

Year 2

  • Business Economics
  • Digital and Social Media Marketing
  • Project Management
  • Sales and Selling

Year 3

  • Operations and Supply Chain Management
  • Brand Management
  • Marketing Research in Theory and Practice
  • The Future of Work
  • Communication and Creative Design

Year 4

  • Marketing Dissertation 1: Literature Review and Research Proposal
  • Strategic Marketing
  • Marketing Dissertation 2: Empirical Study and Final Thesis
  • Customer Relationship Management

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • Scottish & EU Students: £1,820
  • English, Welsh & Northern Irish Students: £9,250
  • International Students: £14,000


Award Title: BA (Hons)

Career opportunities

Graduates who’ve specialised in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including:

  • Marketing managers
  • Global marketing executives
  • PR and marketing managers
  • Brand managers
  • Community managers
  • Advertising managers
  • Sales managers
  • Market research analysts

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About this institute

Abertay University

Abertay University, in Dundee, is the UK University of the Year for Teaching Quality (The Times & Sunday Times Good University Guide 2021) and a UK top 10 institution for both student satisfaction and teaching (Guardian University Guide 2021). Having...

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Contact info

Abertay University

Abertay University
Bell Street
DD1 1HG Dundee
United Kingdom

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