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MSc in Economics and Business Administration – Strategic Communication

Aarhus University
2 years
Full time
Master's degree
Scholarships available
On campus
Aarhus
English
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Program description

The MSc in Economics and Business Administration – Strategic Communication focuses on the strategic, organisational and managerial opportunities and challenges related to companies’ communication with its various stakeholders. This specialisation qualifies you to master the complex processes and practices of strategic communication specifically within the areas of brand and social media management and innovation, integrated marketing and organisational communication.

A strategic discipline

Communication is a strategic discipline and practice. It therefore requires managerial decisions on the strategic direction and purpose of communication as well as of the management of the related processes. The specialisation in Strategic Communication prepares you for setting strategic goals that aim to create value for employees, markets, organisations and society; to assess how different social, cultural and economic contexts and stakeholders affect strategy selection and execution; and to master the complex processes of strategic communication, including the design, execution and management of brand and communication strategies and activities.

Admission requirements

For more information about this program, please contact the school directly.

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Tuition fees

To learn about the costs involved in undertaking this Master program, please contact the university via the information request form.

Qualification

Upon completion, graduates will receive a MSc in Economics and Business Administration - Strategic Communication from Aarhus University.

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About this institute

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Welcome to Aarhus University in Denmark!

Founded in 1928, Aarhus University in Denmark is one of the leading international research universities in the world, ranking in the top 100 in many renowned rankings, including #98 in the 2016 Times Higher Education world university ranking and #65 in...


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