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MSc in Economics and Business Administration – Marketing

Aarhus University
2 years
Full time
Master's degree
Scholarships available
On campus
Aarhus
English
Fall
Application deadline: NON-EU: 15 January | EU: 1 March
Fairs
9/13/2022
Fairs
9/14/2022
Fairs
10/26/2022
Fairs
11/8/2022
Fairs
11/10/2022
Fairs
11/17/2022
Fairs
12/6/2022
MSc in Economics and Business Administration – Marketing

About this program

MSc in Economics and Business Administration –Marketing

A State-of-the-art Approach

The MSc programme in Marketing prepares students for a range of international management careers across public and private sectors.

Graduates have expertise in value creation, innovation, communication and channel management, pricing, marketing research, customer relationships, and marketing strategy.

A Key Component of Business

Marketing is indispensable to top management when it comes to picking served markets, competitors, and business portfolios. Customers are central to marketing too, which means making promises that match the target group’s needs and then meeting or exceeding expectations. Marketing can be applied to both commercial and non-commercial purposes e.g. selling products or services, but also promoting favourable behaviour. This work is often international in scope, a characteristic mirrored in the course content offered on the programme at Aarhus University, which has an international staff and a diverse student body.

Admission requirements

In general, admission to a Master's degree programme at Aarhus University requires a relevant and recognised university degree equivalent to a Danish Bachelor's degree in level and length (180 ECTS).

You must also meet any specific requirements for the programme you are applying for.

Since English is the language of instruction in all subjects, all applicants must provide evidence of their English language proficiency.

You apply for a study programme at Aarhus University through our online portal.

Learn more about the general and more specific admission requirements at Aarhus University and find information on how to apply for a Master's Degree on our website.


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Scholarships & funding

Aarhus University offers a limited number of scholarships to the most talented applicants from outside Europe.

The scholarship is usually a full or a partial tuition fee waiver, and in some cases, it also includes a monthly grant towards living expenses. Typically the scholarship is for the whole duration of your Master’s degree program.

You can find more information about Danish State Scholarships on the Aarhus University website.

Tuition

  • EU/EEA/Swiss citizens: FREE
  • Others: €10,000

Career paths

Graduates with the MSc in Marketing have state-of-the-art knowledge about value creation and innovation management, channel management, pricing, marketing research, customer relationships, communications management, and marketing strategy. They are ready to take on a range of management roles including consumer or market-insights research consultancy, entrepreneurship, innovation, and communication in both private and public sectors. Their skills are very much in demand so career prospects are very bright.

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About this institute

Welcome to Aarhus University in Denmark!

Established in 1928, Aarhus University has grown to be a world-leading research institution with a modern, dynamic and highly international study environment. It is consistently ranked as one of the world’s top 100 educational institutions, and recently ranked 69th in...


Read more about this school

Why study at Aarhus University

An international and diverse university

Aarhus University is home to many international students and researchers – 12% of our students are international, from over 120 different countries! For that reason, English is our second language here at AU and we offer over 50 English-taught courses at either Bachelor’s or Master’s level. All our PhDs are English-taught. We also have a dedicated International Centre, to provide and introduction to living in Denmark and offer support and guidance.

Informal environment with focus on critical thinking

Teaching at AU takes place in an informal and inspiring environment, with a high focus on developing critical thinking skills and encouraging open debate. Professors at AU welcome discussions and value student insights to their classes. Furthermore, many courses at Aarhus University are interdisciplinary to give a students a well-rounded perspective of their chosen subject.

A comprehensive university

Aarhus University has five main faculties: Arts, Business and Social Sciences, Health, Natural Sciences and Technical Sciences. Each faculty is highly specialized with state of the art research facilities available for student use. Our faculties of Natural and Technical Sciences both have a special focus on sustainability and facilitating a green transition.

Contact info

Aarhus University

Nordre Ringgade 1
8000 Aarhus C
Denmark

 Show phone number
international.au.dk

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