MSc in Economics and Business Administration – Business-to-Business Marketing and PurchasingAarhus University
About this program
MSc in Economics and Business Administration – Business-to-Business Marketing and Purchasing
Meeting the Challenges Contemporary Business Markets
The MSc programme in Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for a wide range of careers, mainly in the private sector. Students in the programme gain skills in business-to- business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets.
For more information about admission requirements, please visit the university website.
Does this course require proof of English proficiency?
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Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who can understand, develop, and manage such activities – upstream as well as downstream – are an important asset to firms.
The first semester of the programme provides students with a deep understanding of the functioning of business markets through courses in buyer–supplier relationships and networks, as well as innovation in buyer–supplier relationships. First-semester courses also include marketing theory and research methods. Together, these prerequisite courses prepare students for the specialisation courses of the second semester, which cover topics such as business-to-business purchasing management, business-to-business sales and marketing management, pricing, and the regulation of marketing and purchasing cooperation.
Scholarships & funding
Several scholarship options are available. Please visit the university website for more information.
- EU/EEA/Swiss citizens: FREE
- Others: €10,000
The programme's focus on upstream as well as downstream activities means that students gain a deep knowledge not only of sales/marketing and purchasing, but also how to develop and manage relationships with customers and suppliers. This dual understanding makes graduates perfect for job positions such as key account manager (on the selling side) or category manager (on the buying side) positions that hold many future career possibilities. Over time, graduates may develop careers within sales and marketing or purchasing, or they may choose to alternate between the two. With their knowledge and understanding of the many relationships between the firm and its various stakeholders, graduates will be well equipped for a range of general management positions.
About this institute
Welcome to Aarhus University in Denmark!
Established in 1928, Aarhus University has grown to be a world-leading research institution with a modern, dynamic and highly international study environment. It is consistently ranked as one of the world’s top 100 educational institutions, and recently ranked 69th in...
Why study at Aarhus University
An international and diverse university
Aarhus University is home to many international students and researchers – 12% of our students are international, from over 120 different countries! For that reason, English is our second language here at AU and we offer over 50 English-taught courses at either Bachelor’s or Master’s level. All our PhDs are English-taught. We also have a dedicated International Centre, to provide and introduction to living in Denmark and offer support and guidance.
Informal environment with focus on critical thinking
Teaching at AU takes place in an informal and inspiring environment, with a high focus on developing critical thinking skills and encouraging open debate. Professors at AU welcome discussions and value student insights to their classes. Furthermore, many courses at Aarhus University are interdisciplinary to give a students a well-rounded perspective of their chosen subject.
A comprehensive university
Aarhus University has five main faculties: Arts, Business and Social Sciences, Health, Natural Sciences and Technical Sciences. Each faculty is highly specialized with state of the art research facilities available for student use. Our faculties of Natural and Technical Sciences both have a special focus on sustainability and facilitating a green transition.
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