Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand.

Thailand (ประเทศไทย), officially the Kingdom of Thailand (ราชอาณาจักรไทย) is a country in Southeast Asia with coasts on the Andaman Sea and the Gulf of Thailand. The capital Bangkok is at the start of many visitors' itineraries, and while a modern city, it has a rich cultural heritage.