Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand.

Found in the Southern part of Asia, the Republic of India is second most populated country in the world with approximately 1.27 billion people. India has four types of universities; Central Universities, State Universities, Deemed University and Private Universities consisting in over 550+ institutions.