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7 Strategic Marketing Degree Programs in Germany
Macromedia University of Applied Sciences
Master Strategic Marketing
- Munich, Germany
- Berlin, Germany
MA
Full time, Part time
3 semesters
On-Campus
English
Study a Master of Arts in Strategic Marketing. This Business M.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.
International School of Management (ISM)
M.A. Strategic Marketing Management
- Munich, Germany
- Berlin, Germany
MA
Full time
4 semesters
On-Campus
English
In the Marketing Management Master you will learn how to develop powerful marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control marketing campaigns in a targeted manner. The program has a high practical emphasis and includes a semester abroad at one of ISM's over 190 partner universities. All ISM study programs are AACSB-accredited.
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Fresenius University of Applied Sciences
Marketing & Brand Management M.Sc.
- Cologne, Germany
MSc
Full time
4 semesters
On-Campus
English
Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Strategic Marketing Brand Management (M.Sc.) will give you the expertise you need.
Fresenius University of Applied Sciences
Marketing & Brand Management M.Sc.
- Berlin, Germany
MSc
Full time
4 semesters
On-Campus
English
Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Strategic Marketing Brand Management (M.Sc.) will give you the expertise you need.
Arden Study Centre, Berlin
MSc Strategic Digital Marketing
- Berlin, Germany
MSc
Full time
12 months
On-Campus
English
The MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.
Arden Study Centre, Berlin
BA (Hons) Business Management (Marketing)
- Berlin, Germany
BA
Full time
3 years
On-Campus
English
The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.
Arden Study Centre, Berlin
BA (Hons) Business Management (Marketing) with Foundation Year
- Berlin, Germany
BA
Full time
4 years
On-Campus
English
Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.
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Learn more about Strategic Marketing degree programs in Germany
Studying Strategic Marketing in Germany offers a deep exploration into consumer behavior, market analysis, and the crafting of effective marketing strategies. The combination of a strong theoretical foundation and practical application makes this discipline particularly engaging for future marketers.
In these programs, students delve into essential topics such as digital marketing, brand management, and marketing analytics. Courses focus on developing skills like crafting strategic marketing campaigns, conducting market research, and analyzing consumer data. The rigorous curriculum encourages students to build confidence as they engage with real-world scenarios and collaborative projects.
Germany's educational approach often emphasizes experiential learning and team-based study, enhancing critical thinking and creativity. Graduates from these programs can expect to find opportunities in various industries, equipped to pursue roles such as brand manager, marketing analyst, or digital marketing specialist. The blend of theoretical knowledge and practical application prepares students for a versatile career, with skills that are highly valued in the international job market.