70 Strategic Marketing Degree Programs

Study a Master of Arts in Strategic Marketing. This Business M.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

Become a marketing strategist for the digital and data-driven era. This programme blends creative thinking with analytical insight, preparing you to lead marketing transformation, shape customer experiences, and make evidence-based decisions using AI and data tools.

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo. In Groningen, you will study thoroughly methods that allow you to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.

The leading organizations of the world recognize and acknowledge that marketing strategies can provide competitive advantage. When there is a marketing centric approach to marketing planning, we can redefine the values that lead to successful strategic marketing plans.

Emerson College’s on-campus MA in Strategic Marketing Communication prepares you for a dynamic career in marketing and communications. Tailor your degree to your goals by choosing from three focuses: Strategic Planning, Digital Strategy, or Brand Strategy. Housed in the Department of Marketing Communication, the program equips you for diverse careers on both the agency and client sides, applicable across industries like technology, healthcare, entertainment, and finance

The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The goal of the concentration in Strategic Marketing is to teach students strategic marketing analysis and marketing planning.

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Our MSc in Strategic Marketing puts theory into practice. We’ll help you prepare for a career as a marketing professional while making a real difference in the day-to-day operations of a local business. You'll take part in a live team consultancy project in organisations in Cardiff or the surrounding area. You’ll spend two months learning about their operating environment, analysing their business challenges and designing marketing solutions before presenting your proposals to their management board. 

Do you want to shape marketing strategy and drive business growth in a global environment? This one-year master's programme gives you advanced expertise in marketing, strategic decision-making, and customer insights — preparing you to take on leadership roles in today's fast-changing business world.

The MSc in Strategic Marketing is a globally recognised programme that equips you with the advanced knowledge and practical skills required to thrive in today’s fast-evolving marketing landscape. A unique feature is the flexibility to tailor your individual project to align with your career goals.

The Credit Bearing Micro Credential (CBMC) in Strategic and Digital Marketing (SDM) is designed as a Micro-Master to meet the increasing need for professionals with skills in digital analytics, strategic marketing, digital engagement, and advanced digital strategies.

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This specialist degree in MSc Strategic Marketing and Consulting immerses you in organisational challenges, working with a range of clients via intensive consultancy and practice-led learning from industry.

Explore current practices in digital, social media, and traditional marketing with a graduate Strategic Marketing Certificate from Minnesota Carlson. Finish in as few as 12 months and apply credits to our Online MBA or Part-Time MBA. Study strategy development, buyer behavior, and more. Employees from our corporate partner organizations are automatically eligible for a 15% tuition discount.

Today’s customers are more knowledgeable than ever before, demanding a wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets. The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value.

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations, and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competencies, and an international mindset are developed through team projects and real-life cases from our partner companies.

The MSc in Management with Specialization in Strategic Marketing From gathering consumer insights to building powerful brands, from e-commerce to social media, marketing is a critical driver of success in today's business landscape. It is a dynamic field, both for practitioners and academics. That is why many courses in this program are taught by experienced marketing professionals. The innovative curriculum is designed to equip you with the academic and professional competencies you need for managerial positions in marketing. Some of the most important topics include consumers' psychology and behavior, marketing research and strategic analysis, and financial decisions in a business context. There has never been a more exciting time to teach and work in marketing. This program is for you if you want to always be at the forefront of value creation.