Our Sport Marketing & Content Creation major (BSBA) prepares students like you to develop brand assets to drive consumer demand in the fast-paced world of sports. Our program partners with local and national sport organizations like Protein Powerball, Harvard University, and the Connecticut Sun to give you real-world experience developing marketing content and social media plans.

The Sport Marketing program prepares our students to be well-trained business professionals by providing them with a comprehensive foundation of marketing communications and sports management principles delivered in a hands-on learning environment.

The Diploma for Graduates (DipGrad) can be used for many purposes, and in some cases, effectively provides an additional major. It requires you to do at least seven papers, of which at least four are at 300-level or above. The program is designed for graduates and may be completed by full-time candidates in one year or by part-time candidates over more than one year.

The Bachelor in Sport Media and Culture program focuses on teaching students how media shapes sports and how sports influence culture. It covers key areas like media production, sports journalism, and...

A Graduate Certificate in Sport Management is a program designed to provide focused education and training for professionals aspiring to leadership positions within the field of sports management. Here are key components you might expect in such a program

The program focuses on preparing students for careers in sports media and communication by building skills in storytelling, digital media, and understanding sports industries. Students gain practical ...

The Bachelor of Communication and Media (Sports Media) program is designed to give students a solid foundation in media practices specific to the sports industry. It covers a wide range of skills, inc...

The program in Sports Media and Analytics is designed to prepare students for careers in the evolving world of sports communication. It combines coursework in media production, journalism, and digital...