The Sport Marketing program prepares our students to be well-trained business professionals by providing them with a comprehensive foundation of marketing communications and sports management principles delivered in a hands-on learning environment.

The online Master in Sports Marketing that we have created with a professional orientation that will train you in this area to have an integrated vision of all areas of the company in the sports sector. With a practical approach, you will learn to master the keys to sports sponsorship, apply technological innovation in broadcasting and sports marketing.

The University of West Alabama's online bachelor's in integrated marketing communications is the perfect window into a fruitful career in sports marketing and media. With a concentration in sports communication, you'll engage with a core curriculum that will prepare you to engage with sports advertising and storytelling.

You will have the opportunity to voluntarily do your internship in different clubs in Barcelona, including RCD Espanyol or its schools.

Teams, companies, and organizations in the field of sports business are rapidly moving into social, mobile, and digital spaces while targeting opportunities to create content, control their messages, generate revenue, and create fan branding. The Sports Marketing & Media curriculum provides opportunities for you to contribute to the new demands of the evolving field of sports business, particularly from a position where digital art, design, communication, distribution, and marketing intersect.

The way we watch and follow sports may change, but the role of the sportscaster continues to serve as an essential part of the audience’s experience.