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Why should I study public relations abroad?

Public relations, or PR for short, refers to the strategic communication processes that build positive relationships between organizations and their publics. Public relations professionals act as intermediaries between the public and individuals, companies, charities, governments, and other organizations across the globe, leveraging unpaid or earned communications to promote brands, enhance visibility, improve public perceptions, and protect reputations. While people often conflate public relations and marketing, they’re separate yet complementary fields, and marketers often collaborate with PR teams to develop credible, high-performing marketing campaigns

In today’s world, where access to mass media is virtually unlimited, public relations professionals are playing an increasingly important role in the strategy of organizations, from governments and multinational corporations to charities and small businesses. If you’re a gifted communicator, can think on your feet, and know how to stay calm under pressure, then studying for a PR degree could be the right step towards a rewarding future career. Keep on reading to learn more about studying public relations abroad, and find a PR program that fits the bill for you. 

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What will I learn in a public relations program?

By studying for a degree in public relations, you’ll gain the skills, knowledge, and instincts necessary for success in the PR world. In general, the study of public relations covers three main disciplines - communications and media, public relations theory and application, and writing for mass communications. Students take courses in the areas of journalism, campaign planning, project management, communications, consumer psychology, and more. 

In public relations programs, students can expect to spend most of their time in lectures and seminars, and many programs also include an internship or capstone project. Because communications are an essential part of PR, public relations programs also tend to involve a large amount of writing, and students learn about the technical aspects of drafting copy, speeches, and press releases. Additionally, studying for a PR degree helps students hone soft skills such as listening, public speaking, and time management, which can be applied in a variety of professions. 

Most entry-level PR positions require a bachelor’s degree at minimum, and a master’s degree is recommended for public relations professionals aiming to climb the corporate ladder into managerial positions. Although the majority of public relations programs are for students seeking a bachelor’s or master’s degree, there are also diploma and certificate programs available to students who want to break into the PR field, which usually take 1-2 years to complete. 

If you’re interested in pursuing a public relations degree abroad, there are plenty of study options available for you to choose from: 


What types of jobs are there for public relations graduates?

Once you’ve graduated with a degree in public relations, you’ll have opportunities to start your career in almost any industry. Many graduates enter the promotional side of PR and become publicists, who work directly with clients to execute their brand strategy and drum up creative ways to promote their business, or PR specialists, who work with media outlets to generate positive press coverage for their clients. According to the U.S. Bureau of Labor Statistics, the employment of public relations specialists is projected to grow 9 percent by 2026, with the addition of 22,900 new jobs. 

Alternatively, graduates may choose a career path on the protective side of PR, which includes roles like spokesperson and crisis manager, or go into careers that straddle the line between public relations and marketing, such as copywriter, media coordinator, social media manager, or community manager. 

You’ll find average salary statistics for jobs in public relations below, obtained from PayScale: 

Job Role & Average Salary

  • Publicist - $45,862
  • PR Specialist - $47,213
  • Social Media Manager - $49,707
  • Copywriter - $50,194

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