21 Sales and Relationship Management Degree Programs in Spain

A 15-month, 90-ECTS MBA combining three terms in Barcelona with two online terms and the Consumer Experience in the Digital Environment elective track.

The Master in Marketing and Sales at EAE Business School Madrid is a program specialized in the functional area of marketing and sales within the company. Its focus covers both strategic and operational management of the product and its relationship with the market, both in physical products and services. The objective of the Master in Marketing and Commercial Management at EAE Business School Madrid is to train professionals capable of acquiring the necessary technical knowledge and skills in the field of Marketing and Commercialization, as well as developing management skills required in the professional and labor market.

A flexible 15-month Online MBA with an elective track focused on brand innovation, consumer behavior, user experience, and neuromarketing.

The Master's Degree in Sales and Commercial Management aims to provide students with the knowledge required to develop a commercial management model aligned with the company's strategic and transformation plan. You’ll learn to analyse the opportunities that exist in other traditional or emerging markets and to maintain close collaboration with key areas within the organisation: marketing, logistics, and finance, among others.

Technological development and globalization have increased the number of markets in which companies can operate, but also the number of competitors to face. In this new economic and business environment, companies need to approach sales and marketing management from a more innovative perspective.

The Online Business Management Course, created within our training offer of superior programs, is aimed at professionals who wish to acquire the necessary business skills to be able to successfully face the challenges currently posed by business management in an organization.

The Master in Marketing Management develops the strategic knowledge and skills to train you as an innovative manager, with a broad vision of the company and the ability to face the changes and challenges posed by new marketing trends. Likewise, the participants obtain competences intrinsic to the modality of the online masters.

EAE's Master in Commercial Management, within our distance masters, arises from the demand on the part of companies, to have prepared professionals and with commercial management capacity that allow them to successfully face the constant changes in the markets in which they act and achieve the economic objectives set.

This programme explores the strategic role of AI in transforming e-commerce and retail marketing by equipping students with practical skills and insights to innovate, optimise the Digital Shelf, enhance customer engagement, and drive sustainable growth. It fosters critical thinking to help students make informed decisions on key sales and marketing challenges, leveraging consumer behavior insights in an AI-driven digital economy.

The Online Specialization Diploma in Retail Experience & Visual Management trains professionals capable of designing memorable retail experiences, integrating space, brand, technology, and business strategy. This intensive program connects creativity, digitalization, and profitability to address the sector's new challenges.

The Online Master in Marketing and Commercial Management is a programme taught only in Spanish that prepares professionals to lead marketing and commercial functions in today’s digital, customer-centric and highly competitive business environment. The programme develops strategic, analytical and commercial skills to design and implement marketing and sales strategies that drive growth and strengthen competitive positioning.

This specialisation course in CX Strategy and Design offers practical skills to identify, evaluate and shape consumer needs and develop breathtaking customer experiences for the digital buisness.

Acquire the skills to design a concept and develop a showcase project taking into account the needs of each space and brand.

The Master in Marketing and Commercial Management is a programme taught only in Spanish designed to equip experienced professionals with the knowledge and tools needed to lead marketing and commercial areas in environments where digital transformation, hyperconnectivity and new competitive rules are redefining business success. Participants develop an integrated strategic vision adapted to market demands, consumer profiles and leadership requirements.

The Master in Visual Merchandising and Window Dressing: Retail Design from ESDESIGN will help you project a brand idea into a physical space (for example, a store window or a shopping center) combining identity and business, in order to boost positioning of the brand and its product with respect to the competition. Interior design professionals, architectural design, visual merchandising, graphic design and other disciplines in the sector will learn to interpret brands and their values.

Discover the new consumer needs, as well as the trends in the visual merchandising environment of brands.

The Master in Customer Experience & Innovation at EAE Business School Madrid aims to train professionals with solid knowledge to lead innovation processes successfully. This master's degree brings together everything that future innovation leaders and specialists in product and service development need, always from a very practical perspective.