Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Brazil offer a higher education that is partially financed for those students who would like to pursue advanced education. They must be aged between 18 and 35 years. This higher education system enables students to learn practical skills that enable them to face the 21st century challenges.

Should an individual decide to gain additional certification that they are qualified in a field of study, they may decide to gain a postgraduate diploma. This type of diploma is attained after one has first completed a master's degree.