Preparation for the exercise of management functions with solid training in several areas in a business environment, namely in marketing, strategic management, business communication, finance and commercial direction.

This 100% online and part-time specialist PG Cert Global Digital Marketing will introduce you to a range of key marketing strategies and concepts and provide you with the practical skills required to implement digital marketing techniques. Modern businesses are progressively selling on a global scale which presents unique opportunities but also challenges. Accordingly, it is important that marketing professionals have a firm understanding of the various digital channels that are available and how to optimise the use of these to attract customers and drive sales. On this online PG Cert Global Digital Marketing, you will build a solid grounding in different approaches to digital marketing. And you will learn about the global context in which businesses operate and how to tailor marketing strategies to your consumers’ behaviour. This PG Cert is available as a standalone qualification, but you can also use it to progress onto either the PG Dip or MSc Global Digital Marketing.

The double degree of the Degree in Business Administration + University Expert in Marketing from the Universidad Europea del Atlántico prepares future business leaders in the area of marketing and business.

The Post-Graduation in Digital Marketing Strategy aims to provide solid training that allows the resolution of marketing problems, contributing to the improvement of the decision-making process of companies. With a highly specialized team of professors and consultants, an updated teaching and learning program, adequate teaching and learning methodologies and an extremely active and practical operational dynamic, this innovative program focuses on the online aspect of the business network.

Unlike other advertising courses, the Northpoint Post Graduate Program in Marketing Communications with a specialization in Advertising, Creative and Digital Marketing Communications is not a strict book-based course.

The task of market research (MR) is to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making requires that market research provides sound information.