The double degree of the Degree in Advertising and Public Relations and University Expert in International Relations at the Universidad Europea del Atlántico aims to respond to the challenges posed by today's society. The objective of these studies is to train advertising and public relations professionals with a clear international projection that allows them to create relationships and synergies with professionals from all over the world, adapt to the social, cultural and idiosyncrasies of other countries to generate campaigns and global communication strategies, and in turn, adapted to the intrinsic characteristics of each market.

Unlike other advertising courses, the Northpoint Post Graduate Program in Marketing Communications with a specialization in Advertising, Creative and Digital Marketing Communications is not a strict book-based course.