Communication is one of the determining manifestations of life of contemporary society. We have become part of communities that are formed in communication processes taking place in reality as well as in digital networks. The study programME Semiotics and Philosophy of Communication focuses on the study of communication strategies, their preconditions and their effects. The peculiarity of this programme will appear in connection with the emphasis placed on the study of visual components of communication. This way we take into account the role that nowadays belongs to images in contemporary communication. It is also important to point out that the analysis of the semiosis, mediation and communication processes is extended to expose the manipulative character of some media discourse procedures which contributes to the specific features of this program.