The Doctor of Marketing (PhD) objective is to help students prepare for a career in marketing by providing the right tools and knowledge. Also by having a PhD the students can choose to do academic research or teach in their chosen field.

The purpose of the Ph.D. in Marketing Management is to develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing management principles. The qualification also intends to make original contributions to the field.

The PhD is a programme of independent, self-directed academic research degree, supported by a team of supervisors that makes an original contribution to knowledge written up in a publishable dissertation. The PhD programme also supports the development of research and generic skills to equip you to operate successfully as a professional researcher in any setting. The essential requirement of a PhD is the creation of new knowledge. Being a researcher means developing new ideas and improving understanding through the creation of new knowledge.

A research thesis in this PhD programme should develop and deepen recent and innovative marketing strategies and concepts, including social media and the Internet, that help us to improve strategies to stay in touch with customers.

This study programme serves to explore, through the realization of the research thesis, the use of advertising, integrated marketing communications and new media in local, regional, national and global markets.

The curriculum consists of a thesis that incorporates a research proposal, an oral defence (viva voce) and two manuscripts, based on the candidate's research, submitted for publication to a recognised accredited journal. Proof of the submission of the manuscripts is a compulsory condition for the degree to be conferred.

The Doctoral Program in Marketing and Strategy is a joint project from the Universities of Minho (UM), Aveiro (UA) and Beira Interior (UBI). Drawing on the synergies of the three organising universities, this Program aims at endowing doctoral students with a state of the art vision about the advance of scientific knowledge in these areas while benefiting from the resources of three universities.

The doctorate is conferred on a student only if one of the following periods has expired:

TSM Doctoral Programme offers five in-depth fields of study, for a curriculum of unusual richness and breadth. Since the programme enrolls only 10 to 20 new Ph.D. students each year, doctoral students thrive in an atmosphere of intellectual rigor and creative collaboration among students and faculty.

The PhD program in Marketing offered by the university is designed to prepare students for scholarly research and academic careers in the field of marketing. The program emphasizes rigorous coursework...

The program offers a rigorous PhD focused on advancing knowledge in marketing. Students explore core marketing concepts, research methods, and analytical tools to develop a deep understanding of how c...

The PhD program in Marketing is designed for students who want to develop a deep understanding of consumer behavior, marketing strategies, and research methods. It prepares them to contribute to acade...

The PhD in Marketing program is designed to prepare students for careers in research, teaching, and leadership within the marketing field. It emphasizes a deep understanding of marketing theories, con...

The program in marketing PhD is designed to develop scholars who can contribute to both academic research and practical applications of marketing theory. It emphasizes rigorous training in core areas ...

We offer a high-quality PhD programme in Marketing Management that meets the requirements for present and future marketing management, both nationally and internationally.