40 Strategic Marketing MSc Degree Programs

The EDHEC Online Master of Science (MSc) in Strategic Marketing is an opportunity to advance your career by integrating traditional marketing with cutting-edge analytics and real-world experience in an adaptable environment. Unlock your potential with a holistic marketing skill set that includes data analytics, marketing strategy, brand management, as well as AI and innovation. Acquire personalized guidance from a career coach while leveraging EDHEC’s extensive global alumni and partner network to advance your career—fully online.

Whether or not you have data science background, you can learn to how to capitalize on the powerful AI to reinvent marketing strategies.

The marketing challenges of tomorrow will focus on mastering digital marketing and, crucially, adopting a true omnichannel approach. Success depends on making informed decisions that capture value from your customers across every touchpoint, while simultaneously creating value for your company.

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Our MSc in Strategic Marketing puts theory into practice. We’ll help you prepare for a career as a marketing professional while making a real difference in the day-to-day operations of a local business. You'll take part in a live team consultancy project in organisations in Cardiff or the surrounding area. You’ll spend two months learning about their operating environment, analysing their business challenges and designing marketing solutions before presenting your proposals to their management board. 

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This specialist degree in MSc Strategic Marketing and Consulting immerses you in organisational challenges, working with a range of clients via intensive consultancy and practice-led learning from industry.

Today’s customers are more knowledgeable than ever before, demanding a wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets. The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value.

The MSc in Management with Specialization in Strategic Marketing From gathering consumer insights to building powerful brands, from e-commerce to social media, marketing is a critical driver of success in today's business landscape. It is a dynamic field, both for practitioners and academics. That is why many courses in this program are taught by experienced marketing professionals. The innovative curriculum is designed to equip you with the academic and professional competencies you need for managerial positions in marketing. Some of the most important topics include consumers' psychology and behavior, marketing research and strategic analysis, and financial decisions in a business context. There has never been a more exciting time to teach and work in marketing. This program is for you if you want to always be at the forefront of value creation.

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations, and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competencies, and an international mindset are developed through team projects and real-life cases from our partner companies.

This Master of Science (MSc) in Strategic Marketing (Global Marketing) is a career-focused degree provided by the London School of Business & Finance (LSBF) and awarded London School of Business and Finance (Malta). With course delivery through the advanced online learning platform, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7.

This Master of Science (MSc) in Strategic Marketing Integrated Marketing Communications is a career-focused degree provided by the London School of Business & Finance (LSBF) and awarded London School of Business and Finance (Malta).  With course delivery through the advanced online learning platform, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7.

Many people mistakenly equate marketing with advertising, yet true marketing encompasses a dynamic blend of creativity, innovation, analysis, and strategic insight. If you’re passionate about marketing and eager to make it your career—or to elevate your business—our MSc in Marketing Strategy and Innovation is the perfect degree for you.

This Master of Science (MSc) in Strategic Marketing (Digital Marketing and Social Media) is a career-focused degree provided by the London School of Business & Finance (LSBF) and awarded London School of Business and Finance (Malta). With course delivery through the advanced online learning platform, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7.

This Master of Science (MSc) in Strategic Marketing is a career-focused degree provided by the London School of Business & Finance (LSBF) and awarded London School of Business and Finance (Malta). With course delivery through the advanced online learning platform, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7.

Through a combination of analytics and creativity, the MSc in Marketing will help you improve marketing decision-making in an applied and managerially relevant manner, enabling you to position yourself as a strong human brand in the market for marketing professionals, for the things we have to learn before we can do them, we learn by doing them (Aristotle, Nichomachean Ethics, Book II).

Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Strategic Marketing Brand Management (M.Sc.) will give you the expertise you need.