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579 Media and Marketing MSc Degree Programs

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Learn more about Media and Marketing MSc degree programs

You'll examine how brands communicate, how audiences behave, and how media channels shape consumer decisions, all at a level of depth that goes well beyond foundational study. An MSc in Media and Marketing prepares you to think analytically about strategy, not just creatively.

The program fosters an environment of independent inquiry and evidence-based reasoning. Your coursework will cover areas like consumer psychology, digital media strategy, marketing analytics, and brand management. You'll work with data to interpret audience metrics, model campaign performance, and assess the commercial impact of media choices, skills that go far beyond general marketing awareness.

At this level, you're also expected to engage critically with current research, often through a dissertation or applied capstone project. Modules may include media planning, integrated communications, and strategic market research. Graduates move into roles such as brand strategist, media planner, market research analyst, insights manager, or digital communications consultant. Many also pursue careers in advertising agencies, corporate communications, or consultancy. The analytical depth of an MSc signals to employers that you can lead on strategy, not just execute it.