5 Marketing MSc Degree Programs in Sweden

The program offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with a specialization in marketing.

Drawing on the School´s long-standing expertise in marketing, strategic communication, and consumer studies, this master's program integrates advanced perspectives and methods in the social sciences to address contemporary phenomena in consumer and business marketing and communication.

Studying the MSc program in Marketing will give you a competitive edge in a rapidly advancing world. Studying marketing you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding.

The master's programme in Marketing and Consumption explores marketing, branding, meeting sustainability challenges, and understanding consumers in a global marketplace. It targets you who want to learn about the role of marketing and consumption in contemporary society, its cultural underpinnings, and global dimensions. Through cutting-edge, research-based courses, it gives you an opportunity to develop strategic thinking and top-quality skills in marketing and consumption.

The marketplace is dynamic and ever changing, with continuous product launches competing for consumer attention and loyalty. The master’s programme in Marketing and Consumption is ideal for you who want to gain expertise in a critical area for success—understanding customers and how to respond to changing customer needs. A work skill that we believe is a decisive success factor in your future career.