Unleash the power of consumer insights with Boston University's MS in Marketing Communication Research. This program equips you to be a data-driven marketing communication strategist, using cutting-edge research methods to 'crack the code' on consumer behavior and the communication strategies that are most effective. Delve into quantitative & qualitative research, data analysis, and social media analytics to inform winning marketing campaigns. Graduate with a sought-after Master's degree and an optional Certificate in Data Analytics to boost your resume. No GREs required. STEM-eligible. Scholarships available.

BSBI, in partnership with the University for the Creative Arts (UCA), offers the MSc Digital Marketing programme. This master’s programme is designed in line with industry trends to offer students the opportunity to develop in-demand skills and updated marketing knowledge.

The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

The Marketing Research and Analysis program is designed to deliver the technology-related skills in digital marketing communications and marketing analytics by emphasizing data analysis and the interpretation of data. Graduates will understand how to conduct marketing research, how to use marketing analytics, and how to incorporate data into marketing practice.

The Program in Marketing Research and Analytics, M.S., is designed to prepare students for careers that require strong skills in data analysis, research, and marketing strategies. The curriculum focus...

The MSc in Strategic Marketing, offered by the School of Management-Marketing, is a two-year program. The knowledge attained in class and the skills developed in this program will render a better-informed and prepared individual to tackle a wide variety of marketing aspects, beginning with the market comprehension and targeting, continuing with positioning and ending with marketing metrics.

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

The Master of Science in Marketing Research and Analytics (M.S.) – Online program is designed to help students develop skills in understanding consumer behavior, analyzing data, and applying research ...

The MSc in Marketing program was developed by the Edwards School of Business in response to the need for a PhD preparation program.

To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations.

An MS in Marketing Analytics is about more than just reporting the numbers; it’s about being effectively-prepared to use them to drive strategy.