The MSc Business Management: Marketing at the European School of Economics prepares candidates for diverse career paths in marketing, including roles in brand management, product development, retail, services marketing, B2B marketing, and marketing for non-profit organisations.

From consumer insights to brand management and from e-commerce to social media, marketing is a critical success-dynamic in today’s business panorama. There has never been a more exciting time to work in marketing. Master the theory. Build a holistic understanding of businesses and stakeholder ecosystems. And develop the skills, agility and sensitivity to manage marketing solutions in a complex business world defined by disruptions and ethical queries. Discover the details of the Esade MSc in Marketing Management programme: what you’ll learn, where you’ll travel, who will guide you and when you can start.

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Marketing Management, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.