The ESCE MSc in International Marketing is designed to equip students with the necessary skills and knowledge to succeed in this exciting and dynamic field. With a curriculum that seamlessly blends theory and practice, our program provides a comprehensive education for those looking to pursue a career in international marketing.

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation. There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

The MSc Marketing is a full-time Master of Science programme taught in English that offers deep insight into marketing.

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in the areas of international commerce and marketing. The program focuses on preparing future business managers through the execution of various commercial and digital marketing missions in today's contemporary business environment and digital era.

Our MSc International Marketing program draws from a wide range of academic and practical interests, from business and the social sciences to humanities, media, communication, creative industries and technology. The degree will also give you an overview of regional specifications that you can apply to global contexts.

Explore cutting-edge concepts while gaining hands-on work experience to become an analytical and responsible international marketer, ready to create and manage marketing strategies across diverse global settings.

The Master of Science in International Marketing & Business Development equips you with dual expertise in both business development and international marketing. This program prepares you for various roles, including marketing manager, category manager, business development manager, product owner and business development specialist, across diverse global markets.

International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to thrive in this dynamic landscape.  You’ll gain the knowledge, technical and personal skills to operate across a range of dynamic and competitive international marketing environments. 

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to develop a theoretical understanding of the discipline and test applicability of both well-established and newly-introduced marketing concepts in different contexts.

Participants in the MSc International Marketing and Business Development will develop the knowledge and competencies to identify and understand critical business drivers and current issues and develop appropriate strategies to create competitive advantage and sources of value.

The overall goal of the programme is to provide students with knowledge, skills, values, and attitudes related to international marketing management. The program’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration.

Master's Programme in International Marketing Management is a global markets are characterized by high levels of uncertainty. In addition, the trend of digitalization is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competencies of today's marketing managers.

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector. You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programs and initiatives.

Explore the global context of fashion and the core features of the roles that marketing, management, branding, trends and digital content creation play within different and diverse fashion industry contexts. Our International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

Fast-paced, exciting and innovative, the MSc International Fashion Marketing equips students with the international business knowledge as well as the creative and practical marketing expertise to succeed in today's increasingly competitive global fashion industry.