The focus of most media management programs is the acquisition of practical skills and knowledge necessary for a career in the media and entertainment industries. Students might encounter courses in television production, social media marketing, the music industry and media economics.

Brazil offer a higher education that is partially financed for those students who would like to pursue advanced education. They must be aged between 18 and 35 years. This higher education system enables students to learn practical skills that enable them to face the 21st century challenges.