26 Media and Marketing Degree Programs in Poland

The Media Content Creation programme is designed for individuals eager to explore the evolving digital landscape and harness the power of media to inform, entertain, and engage audiences. This forward-thinking programme integrates creativity, technology, and strategic communication, preparing students for dynamic careers in digital media, journalism, and content production.

The Master in Management with a major in Digital Marketing is an innovative, English-taught specialization designed to educate modern marketing managers. This program prepares students to navigate the digital economy, understand the modern client, and implement effective digital transformations within organizations. As a part of the Master in Management program, it shares the prestige of Kozminski University, which is ranked among the top 100 business schools worldwide and the top two in Central and Eastern Europe according to the Financial Times.

If you are interested in the world around you, broadly understand globalization, you are not indifferent to the political and economic situation of our globe, and the prospect of working in an international environment is an interesting challenge for you, then you should become a student of the interdisciplinary faculty of International Relations with International Business, Trade & Marketing specialization.

The BA in Social Media and Digital Marketing equips you to design, execute and optimise digital campaigns that connect brands and communities. You’ll master content strategy, social media analytics, SEO/SEM, influencer marketing, paid ads and brand communication—all through project work, and more.

The BA in Journalism and Social Communication Studies prepare students for specialization in the field of modern journalism and innovative social communication with the use of new information and communication technologies. The variety and richness of the educational offer in all specialities guarantees its graduates professional preparation for work in a wide area of media and social communication.

The program has been developed in collaboration with experts who on a regular basis deal with a company’s business operations in the area of marketing, innovative business strategies, and modern communication with the market. During classes, you will learn how to use modern marketing tools – programs that monitor online activities, sales and customer relationship management systems, ad managers, graphic creation programs, online press offices, and more.

Effective communication, planning activities and working independently within an indicated project. You will learn to comprehensively manage advertising and communication campaigns. You will expand your knowledge of the legal aspects of digital transformation. You will acquire skills in creating digital trends in marketing strategies.

Effective communication is key to shaping international relations, media, and public diplomacy in today's interconnected world. The MA in Global Communication provides a comprehensive education in international media, public relations, and strategic communication, preparing students to navigate complex global challenges. As the only programme of its kind in Poland, it offers a unique interdisciplinary approach, combining insights from political science, sociology, international relations, and economics with practical expertise from PR and diplomacy professionals.

This program equips you with the knowledge and skills to build a compelling political brand, master modern leadership in public institutions, analyze the interplay of power, image, and decision-making, and develop the strategic, collaborative, and ethical competencies needed to navigate today’s political and social challenges.

The BA in Political Science equips you with critical insight into political systems, public policy and media influence—while building strong analytical, communication and research skills. Over 3 years, you’ll explore national and international politics, democratic processes & public administration.

In today's fast-paced digital world, effective communication is the key to success for brands, organisations, and individuals. The Communication Management programme is designed to equip students with the skills needed to navigate the ever-evolving landscape of branding, public relations, and strategic communication. This programme goes beyond theory, offering hands-on experience in advertising, media relations, and creative industry insights.

The programme for PhD in Technical Informatics and Telecommunications is aimed at teaching doctoral students innovative and state-of-the-art techniques, methodologies and implementations of information and communication technologies (ICT). The programme includes obligatory and facultative courses which highlight aspects of data exchange

Journalism and new media provides the necessary knowledge and tools to work with everyone who is passionate about the journalist's work and mission. The role of independent journalism in a democratic order is extremely influential, journalists are rightly referred to as the fourth power.

We are pleased to offer the professional course, which allows you to gain the skills required to work in the online marketing and online business models. Practical skills and competences gained during the course, include new consumer trends, customer service, sales and pricing, e-commerce, planning and building the website, content marketing.

Preparation of graduates to use digital technologies and the Internet in broadly understood internet business as a response to both the European and Polish market needs. As a result of the mission, the education process's effect in this field are the skills to use knowledge, methods, and analytical tools for effective operations on the Internet and in the broadly understood electronic business.