9 Media and Marketing Degree Programs in Guatemala

Currently Digital Marketing is the set of strategies that are focused on promoting a brand or on the internet. It is different from traditional marketing by including the use of channels and methodologies that allow the analysis of results in real time. Digital Marketing considers various tools for its action, such as Content Marketing, Email Marketing, social networks, among others, that increase your reach and influence in the consumer buying process.

In all courses, it will be developed from a practical and participatory theoretical modality, through the use of various ICTs. It will include creative thinking exercises through worksheets, guided reading of support documents to strengthen knowledge, directed autonomous study, individual and group work with tutoring, socialization meetings, practical exercises for the application of various techniques by the professor. Expository, active, and participatory classes. Readings, summaries, content analysis according to the program. Individual and group documentary and field research work. Exhibition of investigated subjects and tasks carried out. Use of laboratories.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools. The brand language allows the transmission of personality, values and the most representative characteristics of the institutions. As part of the message that the institution launches with aspects that have the greatest influence on the positioning, reputation and perception of the brand.

The Universidad del Istmo, aware of its responsibility to train today's designers, offers a cutting-edge program to prepare them to face new challenges and professional environments in which interdisciplinarity has become necessary. We are in the era of interactive and multimedia communications and the designer has an important role here. This program trains participants in technology, strategy, and management. In addition, they obtain a specialty in a specific subject, chosen by the student, with which they can develop their professional practice in a specific field.

This Master will allow you to develop your work in the large organizations you have always dreamed of.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the development of companies and businesses digitally, offering an integrated phase so that its graduates can articulate the Business area with the use of Technology . Understand change and evolution within the organization thanks to digital transformation and Know and understand the concept of digital transformation and digitized company.

The main purpose of the Master in Social Communication with a Specialization in Audiovisual and Multimedia Management is to strengthen and deepen the competencies in the areas of audiovisual and multimedia production of professionals in the various fields of communication. For this, it will be based on the fundamental changes that communication has undergone in recent times in terms of the collection, storage, and recovery of information, processing, production, and distribution, as well as the presentation, visualization, and access to it. The two-year program is designed for participants to master the production and content generation models and apply the knowledge acquired in the digital area to manage strategies and multimedia publications for various platforms. As part of the methodology, the Case Study has been considered, which will allow professionals to analyze and interpret relevant cases in national and international contexts that are applicable to the study areas.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the process of buying and selling products by electronic means, such as mobile applications and the Internet. E-commerce refers to both online retail and online shopping, as well as electronic transactions.

Accelerate the digital transformation of companies.